Account Director, Influencer Marketing

New York, USA (Remote)

Salary Not AvailableSenior Level6+ years expFull time

Posted 4 months ago

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Job Summary

The role centers on owning day-to-day relationships with key clients, identifying growth opportunities, and leading strategic planning and performance reviews. It requires 6+ years in digital, social, and influencer marketing, strong planning, and cross-functional collaboration skills. Preferred items include familiarity with CreatorOS or AI-powered brand safety solutions and relevant certifications.

Job Description

Responsibilities

  • Serve as the day-to-day primary point of contact for key clients, owning strategic relationships and ensuring consistent alignment to goals, KPIs, and performance expectations.
  • Identify, develop, and surface growth and expansion opportunities across accounts, partnering with CSLs and internal teams to drive revenue and long-term client value.
  • Lead strategic planning, quarterly business reviews, success measurement, and account vision-setting, ensuring narratives are insight-driven, performance-focused, and tied to client impact.
  • Oversee end-to-end campaign execution across influencer, community management, production, paid social, and events, ensuring flawless delivery across all products and services.
  • Lead and oversee creator communications for Macro & Mega tiers, ensuring white-glove talent management, clear expectations, and strong partnership execution.
  • Manage campaign pacing, KPIs, optimization efforts, and overall program success to consistently meet or exceed performance benchmarks.
  • Drive elevated brand storytelling, creative ideation, insights, and analytics, pushing teams to deliver innovative, differentiated work across a client portfolio.
  • Lead the BI partnership kickoff for all key accounts, aligning on measurement frameworks, KPIs, reporting timelines, and success metrics in collaboration with the CSL.
  • Own the wrap-report workflow, coordinating with BI, reviewing all reports for accuracy and strategic alignment, and ensuring insights are clearly communicated to clients.
  • Provide leadership, guidance and escalation support to Account Supervisors and Account Managers, fostering accountability and growth.
Viral Nation logo

Viral Nation

Viral Nation is a global leader in social media innovation, uniting powerful marketing services, proprietary technology, and creator representation. Founded in 2014, we’ve evolved to fuel cultural resonance and predictable growth for brands through a social-first approach. Our belief that creators and social communities are the new media of today and tomorrow steers our world-class services, which include influencer marketing, community management, social content production, social strategy, and our talent representation agency. Our creator intelligence technology, CreatorOS, and AI-powered brand safety solution, Secure, allow us to maximize creator partnerships while safeguarding brand reputation. To learn how we’re redefining the ways brands engage and thrive in an ever-evolving digital world, please visit www.viralnation.com

Founded in 2014
New York, New York, USA
450 employees (130 in marketing)

Traffic Signals

Monthly Visitors
62.9K
Monthly Google Ads Budget
$277
Traffic Source Mix
Search
47.4%
Direct
40.3%
Referral
9.2%
Social
1.9%
Paid
1.1%

Headcount Trend

Current headcount: ~450

Marketing Team

Marketing Team Size
109 (24% of company)
Median Career Experience
8 years
Median Tenure
2.5 years
Marketing Roles Posted (Last 30 Days)
5

Funding

Total Funding
$197.9M
Last Raise
$197.9M
Private Equity, 4 years ago

Funding History

  • Apr 2022
    Private Equity • $197.9M

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