Account Director, Influencer Marketing (Automotive) at Viral Nation | USA

Viral Nation

Account Director, Influencer Marketing (Automotive)

USA (On-site)

Salary Not AvailableSenior Level6+ years expFull time

Posted 3 months ago

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Job Summary

Drive client strategy and end-to-end program delivery for a senior account leadership role focused on growth across influencer and social campaigns.

Own strategic relationships, delivering performance-aligned plans and quarterly reviews.
Must-have: 6+ years in digital/social/influencer marketing with multi-client management.
Standout: Proven revenue growth, cross-functional leadership, and tool proficiency (CreatorIQ, Sprout, etc.).

Job Description

Responsibilities

Serve as the day-to-day primary point of contact for key clients, owning strategic relationships and ensuring consistent alignment to goals, KPIs, and performance expectations.
Identify, develop, and surface growth and expansion opportunities across accounts, partnering with CSLs and internal teams to drive revenue and long-term client value.
Lead strategic planning, quarterly business reviews, success measurement, and account vision-setting, ensuring narratives are insight-driven, performance-focused, and tied to client impact.
Oversee end-to-end campaign execution across influencer, community management, production, paid social, and events, ensuring flawless delivery across all products and services.
Lead and oversee creator communications for Macro & Mega tiers, ensuring white-glove talent management, clear expectations, and strong partnership execution.
Manage campaign pacing, KPIs, optimization efforts, and overall program success to consistently meet or exceed performance benchmarks.
Drive elevated brand storytelling, creative ideation, insights, and analytics, pushing teams to deliver innovative, differentiated work across a client portfolio.
Lead the BI partnership kickoff for all key accounts, aligning on measurement frameworks, KPIs, reporting timelines, and success metrics in collaboration with the CSL.
Own the wrap-report workflow, coordinating with BI, reviewing all reports for accuracy and strategic alignment, and ensuring insights are clearly communicated to clients.
Provide leadership, guidance and escalation support to Account Supervisors and Account Managers, fostering accountability and growth.

Requirements

6+ years of experience in digital, social, and influencer marketing across integrated service offerings, managing multiple client portfolios with strong business outcomes.
Proven expertise in strategic planning, business insights, and performance measurement, using data to guide client recommendations, forecasting, and account growth.
Experience working with automotive clients portfolio with a strong understanding of category nuances with business outcomes.
Advanced knowledge of influencer marketing and production strategy, including paid and organic tactics, contract negotiations, content development, and campaign measurement.
Strong ability to lead high-level client relationships, ensuring alignment to goals, long-term partnership success, and consistent delivery.
Demonstrated success in revenue growth and account expansion through strategic recommendations and opportunity identification.
Effective people leader with experience coaching and developing teams to meet client expectations and performance standards.
Exceptional project management and cross-functional collaboration skills, partnering with planning, creative, production, and media teams to drive results.
Expert grasp of social platforms, amplification strategies, and cross-channel integration.
Proficient with influencer management tools (e.g., CreatorIQ, Klear, Tagger, Upfluence), social management platforms (Sprout, Sprinklr, Hootsuite), CRM tools (HubSpot), and presentation software (MS Office, Google Workspace).

Preferred

Familiarity with creative tools (Photoshop, Canva, motion graphics) and relevant certifications (Facebook Blueprint, Twitter Flight School, Google Analytics) are a plus.

Viral Nation

Viral Nation is a global leader in social media innovation, uniting powerful marketing services, proprietary technology, and creator representation. Founded in 2014, we’ve evolved to fuel cultural resonance and predictable growth for brands through a social-first approach. Our belief that creators and social communities are the new media of today and tomorrow steers our world-class services, which include influencer marketing, community management, social content production, social strategy, and our talent representation agency. Our creator intelligence technology, CreatorOS, and AI-powered brand safety solution, Secure, allow us to maximize creator partnerships while safeguarding brand reputation. To learn how we’re redefining the ways brands engage and thrive in an ever-evolving digital world, please visit www.viralnation.com

Founded in 2014

New York, New York, USA

450 employees (130 in marketing)

www.viralnation.com