Responsibilities

• Retailer Strategy Development: Lead the creation of retailer-specific plans rooted in shopper behavior, retailer priorities, and brand objectives.
• Client Integration: Partner with client leads to embed retail thinking into business planning cycles, program briefs, and activation roadmaps.
• Retailer Knowledge: Act as a subject matter expert on priority retailers and RMNs, ensuring internal and client teams stay ahead of retail platform changes, seasonal priorities, and innovation.
• Cross-Functional Leadership: Collaborate across commerce media, creative, shopper, and sales teams to ensure alignment and integration of strategy across the full funnel.
• Plan Ownership: Translate insights into actionable go-to-market plans that connect strategy to execution across both national and retailer-led initiatives.
• Internal Enablement: Provide guidance to internal teams (e.g., media, creative, marketing leads) to ensure deliverables ladder up to strategy and meet both client and retailer expectations.
• Measurement & Optimization: Work with RMNs, Vendors, and analytics partners to define success metrics, evaluate impact, and recommend plan optimizations.
• Team Support & Growth: Coach junior team members and contribute to building a center of excellence for retail knowledge within the agency.

Requirements

• 7–9 years of experience in shopper marketing, retail strategy, CPG, or retail media
• Solid understanding of key U.S. retailers (Wal-Mart, Target, Sam's, Costco, BJ's) and their media and commerce ecosystems
• Ability to connect brand strategy to retailer expectations and sales goals
• Strong storytelling and presentation skills—able to simplify complexity and influence stakeholders
• Experience working in or with cross-functional teams (e.g., sales, media, insights, creative)
• Strategic mindset with attention to detail and a bias for action
• A collaborative spirit and passion for helping brands win in retail