Responsibilities

• Partner with the sales team to help define and understand their target segments and lead planning for campaigns and tactics we can use to drive leads within those segments
• Creating multi-channel thought leadership content and marketing campaigns to support sales growth
• Plan, create, coordinate and execute in-category industry and executive field marketing programs in collaboration with marketing leadership and sales to build pipeline and meet revenue goals.
• Generate new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content.
• Partner with the rest of marketing to develop a rich content/editorial calendar that attracts a qualified audience (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.).
• Work across teams to ensure lead generation goals are met and align with overall marketing goals
• Track, report, and analyze program performance, and make recommendations for further improvement
• Manage the entire lifecycle of marketing program strategy and execution including determining appropriate marketing mix to best suit marketing strategies including developing target lists, project management (managing production/implementation), and program analysis/measurement.

Requirements

• Willingness to experiment by trying new or testing existing techniques to develop a hypothesis of what campaigns you think will be most successful (A/B testing, new channels, etc)
• A passion for identifying effective and unique campaign ideas, themes and offers and transforming these ideas into executable programs that result in incremental revenue opportunities (pipeline) and support efforts to help sales close the opportunities faster and more effectively
• Advanced knowledge of marketing automation software with other demand generation tools that can help you understand how, when and why companies are purchasing similar products
• Ability to adapt campaigns based on what the data is showing
• Interact collaboratively with Sales and Marketing to communicate campaign logistics
• Experience in Pardot/Marketo preferred
• Experience with paid social, PPC, and other inbound strategies preferred

Preferred

• Experience in Pardot/Marketo preferred
• Experience with paid social, PPC, and other inbound strategies preferred

Benefits

• Health Benefits (Medical, Dental & Vision)
• Tuition Reimbursement Program
• Short & Long-term disability
• Life Insurance
• Flexible Spending Account (Section 125)
• Matching 401K retirement plan
• Career advancement
• Bonus opportunities
• Generous PTO