Responsibilities

• Program Building: Create scalable playbooks, templates, processes, and best practices for Tier 1 and Tier 2 motions, coordinating with Growth Marketing for Tier 3 needs.
• Strategic Sales Alignment & Deal Support: Act as a strategic partner in complex deal cycles beyond lead generation.
• Embed with Sales: Participate in weekly pipeline reviews and territory planning to understand day-to-day seller activity.
• Execute Deal-Specific Plays: Deliver tailored commercial narratives, Champion Decks, and regional/logo-specific plays with Marketing Content.
• Elite Cross-Functional Orchestration: Navigate Sales, CS, Product, Marketing, and RevOps to surface friction and align assets with live deal cycles.
• Segment Intelligence & Feedback Loop: Synthesize segment jargon and pain points with Product/PMM to inform campaigns and thought leadership.
• The "Flywheel" Motion: Identify champions, evangelize success, and drive referral-led regional/logo growth.
• Data-Driven Optimization: Track ABM engagement, pipeline influence, and deal velocity for prioritized accounts.
• Operational Rigor: Collaborate with RevOps to illuminate the dark funnel and track offline marketing touchpoints as pipe influence.

Requirements

• 3-5 years of experience in ABM, field marketing, or sales acceleration
• Strong understanding of ABM platforms (AdRoll, Demandbase, etc) and CRM systems (Hubspot)
• Ability to leverage ABM intent data to prioritize accounts showing early buying signals
• Partner with RevOps to create pipeline views in Hubspot, tracking engaged accounts and drivers of influenced pipeline
• Entrepreneurial self-starter comfortable with ambiguity in a fast-paced environment
• Proactive marketer who designs plays to fill gaps without waiting for sales requests
• Excellent communication and presentation skills for sellers and leadership
• Bachelor's Degree or equivalent experience
• Roughly 25% travel within NAM and LATAM

Benefits

• Our culture hinges on Relayers getting LIT up in an environment that fosters learning, impact, and teamwork (LIT) where we can BWIML (Best Work In My Life).
• 100% Paid Health, Dental, Vision, Disability, and Life Insurance for you and dependents
• Generous Paid Time Off
• 401(K) with Company Match
• Baby Cash Reward + Paid Parental Leave
• Wellness Perks and onsite fitness, plus outdoor amenities
• Free Snacks and Fun Times
• Latest tech, standing desks, and required tools to succeed
• Relay Hybrid Work Model with minimum 3 days/week in the office (Mon/Wed/Fri)