Account Based Marketing Manager

Atlanta, GA (Hybrid)

$114K/yr – $173K/yrSenior Level7+ years expFull time

Posted 1 month ago

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Job Summary

Own ABM programs that drive revenue and customer success by targeting strategic accounts across multiple channels, with a test and learn mindset.

  • ABM ownership: Build and optimize multi-channel campaigns for key accounts to move pipeline and customers forward.
  • Campaign operations: Align with Marketing Operations to enable precise audience targeting and necessary tool integrations.

Job Description

Responsibilities

  • Partner with Marketing, Sales, and Customer Success leadership to identify top target accounts and define objectives that drive revenue growth and enable customer success.
  • Autonomously develop and execute targeted, multi-channel ABM programs for key accounts. Collaborate closely with Sales and cross-functional marketing teams, applying a data-driven ‘test and learn’ mindset to optimize performance.
  • Represent the Campaigns team and work closely with Marketing Operations to support high-performance ABM marketing tools and integrations, ensuring precise audience targeting through the appropriate channels.
  • Own, track, and measure program results, delivering insights to stakeholders across the business.
  • Define and implement scalable, repeatable processes to expand PagerDuty’s ABM program across strategic accounts globally.

Requirements

  • 7+ years of previous B2B marketing or other relevant experience
  • 5+ years of experience in account-based marketing at a global-sized B2B SaaS company
  • Proven prior experience driving cross-functional collaboration with Sales to execute and optimize marketing campaigns
  • Successfully implemented data-driven programs with key measurements for success
  • Strong quantitative and analytical skills with an understanding of B2B marketing metrics and sales funnel

Preferred

  • CRM/marketing automation background, preferably Salesforce and Marketo
  • ABM tool experience - Demandbase preferred
  • Hands-on experience executing across web, email, and digital marketing channels
  • Highly organized and efficient with the ability to develop and execute against an evolving plan
  • Clear communication skills to articulate new ideas, products, and campaigns to both internal and external stakeholders
  • Team player with the ability to work collaboratively and autonomously

Benefits

  • Competitive salary
  • Comprehensive benefits package
  • Flexible work arrangements
  • Company equity*
  • ESPP (Employee Stock Purchase Program)*
  • Retirement or pension plan*
  • Generous paid vacation time
  • Paid holidays and sick leave
  • Dutonian Wellness Days & HibernationDuty - companywide paid days off in addition to PTO
  • Paid parental leave: 22 weeks for pregnant parent, 12 weeks for non-pregnant parent (some countries have longer leave standards and we comply with local laws)*
  • Paid volunteer time off: 20 hours per year
  • Company-wide hack weeks
  • Mental wellness programs
  • *Eligibility may vary by role, region, and tenure
PagerDuty logo

PagerDuty

3.9 Glassdoor

In an always-on world, teams trust PagerDuty to help them deliver an optimal digital experience to their customers, every time. PagerDuty is the central nervous system for a company’s digital operations. We identify issues and opportunities in real-time and bring together the right people to respond to problems faster and prevent them in the future. From digital disruptors to Fortune 500 companies, over 18,000 businesses rely on PagerDuty to help them continually improve their digital operations—so their teams can spend less time reacting to incidents and more time building for the future.Dutonians believe that we are a part of a bigger movement of businesses being built to benefit everyone—the customer and the employee, as well as our community. We are go-getters fueled by the fire to reinvent how people and companies work together. We take the lead and get creative to be first in the hearts of our customers. Whether it’s keeping the world on or changing it entirely, Dutonians are fueled by the fire to reinvent how people and companies work together to deliver in real-time, across the globe.Join us to lead uncharted efforts and reinvent how companies run.

Founded in 2009
San Francisco, California, USA
1.3K employees (92 in marketing)
64% recommend to a friend
76% CEO approval

Traffic Signals

Monthly Visitors
1.5M
Monthly Google Ads Budget
$144.1K
Traffic Source Mix
Search
19%
Direct
73.8%
Referral
5.6%
Social
0.5%
Paid
1%

Headcount Trend

Current headcount: ~1.3K

Marketing Team

Marketing Team Size
69 (5% of company)

Funding

Total Funding
$523.6M
Last Raise
$350M
Post IPO Debt, 2 years ago

Funding History

  • Oct 2023
    Post IPO Debt • $350M
  • Sep 2018
    Series D • $90M
  • Apr 2017
    Series C • $43.8M

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