Account Based Marketing Manager at NetApp | Morrisville, NC | $63/hr – $106/hr

NetApp

Account Based Marketing Manager

Morrisville, NC (Hybrid)

$63/hr – $106/hrSenior Level7+ years expContract

Posted 2 months ago

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Job Summary

Own global ABM programs for strategic accounts, aligning multi-region buying groups, executive engagement, and sales enablement to influence pipeline and revenue across regions.

ABM Strategy & Orchestration: design multi-channel programs across digital, events, executive experiences, and direct outreach to influence key opportunities.
Global Account Insights: provide account-specific messaging, assets, and regional coordination to accelerate executive engagements and deal progression.
Measurement & Optimization: track engagement, pipeline influence, and revenue impact; translate regional performance into actionable program improvements.

Job Description

Responsibilities

Design and execute 1:1 and 1:few ABM programs for strategic global accounts
Map complex, multi-region buying groups, influence models, and executive match making
Identify whitespace, expansion, and cross-sell opportunities across regions and business units
Serve as a strategic marketing partner to Global Account Executives, Regional Sales Leaders, and Customer Success teams
Participate in global account planning, pipeline reviews, QBRs, and executive briefings
Align ABM initiatives with active opportunities, expansions, and regional GTM motions
Enable sales with account-specific insights, messaging, and tailored assets for executive and regional engagement
Orchestrate multi-channel engagement across regions, including digital, events, executive experiences, direct outreach, and sales-led plays
Partner with Product Marketing, Regional Marketing, and Content teams to ensure messaging is globally consistent and industry relevant
Define and track ABM success metrics focused on global account engagement, pipeline influence, deal progression, and revenue impact

Requirements

7+ years of B2B marketing experience, with deep hands-on ABM experience supporting global enterprise accounts
Proven experience partnering with Global Strategic Sales teams on complex, multi-region deals
Strong understanding of global enterprise buying behaviors, executive personas, and long sales cycles
Experience developing highly personalized, account-specific marketing programs at a global scale
Ability to work effectively across time zones and cultures
Strong project management, analytical, and stakeholder management skills
Comfortable operating independently in fast-paced, ambiguous environments

Preferred

ABM ITSMA Certified
SaaS, technology, or complex B2B solutions with a global customer base
Experience supporting global expansion and upsell motions
Familiarity with intent data, account scoring, and buying group analytics
Experience engaging with executive stakeholders across regions
Knowledge of vertical ABM programs is a plus including Financial Services, Media and Entertainment, Telco, Energy, Manufacturing and/or Neocloud

NetApp

4.0 Glassdoor

Build an intelligent data infrastructure with NetApp that brings it all together — a smarter way to let data thrive. Any application, any data, anywhere.

Founded in 1992

San Jose, California, USA

13K employees (507 in marketing)

www.netapp.com

83% recommend to a friend

83% CEO approval