Responsibilities

• Build and maintain the marketing strategy for a portfolio of named enterprise health system accounts, developing account plans grounded in buying committees, organizational priorities, and market intelligence
• Partner closely with EAEs and leadership to prioritize target accounts, align on strategy, and execute coordinated account plans
• Design and execute personalized, multi-channel, ABM campaigns across e-mail, LinkedIn, paid media, direct mail, events, and digital experiences
• Collaborate with Product Marketing to develop account and persona specific messaging and assets that resonate with clinical, IT, and executive stakeholders
• Own ABM performance by tracking account engagement, pipeline creation, deal acceleration, and win rates, utilizing intent data and insights to inform marketing strategy and sales outreach
• Manage the ABM tech stack (e.g. Demandbase, HubSpot, Salesforce) to orchestrate campaigns, identify buying signals, and measure impact
• Plan and execute targeted marketing programs, including executive events and key healthcare conferences

Requirements

• 5+ years in B2B marketing, with at least 3 years running account-based marketing or enterprise demand generation for a considered, high-ACV sale.
• Track record of building pipelines in named enterprise accounts and a clear story of how your marketing tied to closed revenue.
• Fluency with ABM platforms and marketing/CRM systems (HubSpot), plus comfort working from intent and engagement data.
• Strong partnership instincts with sales -- you build account plans alongside AEs and hold yourself to a shared pipeline number, not a lead count.
• Sharp writing and messaging judgment: you can turn a clinical or technical value prop into something an executive buyer wants to read.
• Comfort operating in ambiguity and building a motion from the ground up.
• Experience at a high-growth startup where you owned a function end to end.

Preferred

• Experience marketing into hospitals or health systems, and familiarity with how clinical, IT, security, and procurement buy together.
• Understanding of the healthcare IT landscape -- EHRs, clinical workflows, and the priorities that drive CMIOs and clinical informatics leaders.

Benefits

• Generous Time Off: Flexible and generous PTO
• Comprehensive Health Plans: Medical, dental, and vision coverage for you and your family
• 401K Matching: Contribution matching to help invest in your future
• Personal Device Allowance: Tax-free funds for personal device usage
• Compensation and Equity: $120,000 - $130,000 base salary and equity