Responsibilities

• Own ABM strategy and execution for strategic enterprise accounts
• Partner with Sales to develop account plans, define target buying groups, and align on revenue goals
• Build and orchestrate multi-touch account-based programs across email, digital advertising, direct mail, executive events, and coordinated sales engagement
• Develop tailored messaging and content strategies aligned to industry trends and competitive positioning
• Translate intent data and engagement signals into prioritized account action plans
• Measure account engagement, buying group penetration, influenced pipeline, and revenue progression
• Translate performance data into actionable recommendations for leadership
• Own the pipeline growth strategy – defining how Marketing drives revenue through account-based and integrated demand initiatives
• Plan and execute campaigns across paid media, email, webinars, events, and nurture programs
• Contribute to campaign planning across content, paid media, webinars, etc.
• Partner with Marketing Ops and RevOps to ensure lead routing, scoring, and account matching are optimized for enterprise and strategic segments
• Provide insights into campaign effectiveness, audience performance, and pipeline contribution

Requirements

• Proven success executing ABM programs tied to pipeline and revenue impact
• Strong understanding of enterprise buying committees and multi-stakeholder sales cycles
• Experience collaborating closely with Sales teams in named-account strategies
• Expertise in demand generation and content marketing with demonstrated results
• Proficiency with ABM and marketing platforms such as Demandbase and HubSpot
• Strong analytical skills and data-driven thinking
• Familiarity with Paid Search best practices, SEO, content marketing, and digital marketing strategies
• Prior experience in the technology or home or healthcare sector

Preferred

• Bachelor’s degree in Marketing, BA, or related field
• 5+ years of experience in B2B marketing, with at least 2–3 years focused on ABM in enterprise SaaS
• Team oriented with strong intrapersonal skills and demonstrated ability to achieve results working cross-functionally with sales, marketing, and product teams
• Proactive self-starter, demonstrating high initiative and critical thinking, motivated by helping others succeed
• Exceptional written and verbal communication skills
• Creative and strategic thinker
• Ability to effectively manage multiple priorities, prioritize tasks, meet deadlines, and work well under pressure
• Strong analytical skills with the ability to translate engagement data into strategy
• Adaptive and responsive to the dynamic marketing landscape

Benefits

• Health, dental, and vision insurance
• 401(k) plan with company matching
• Company will provide laptop and other needed computer equipment
• Flexible work arrangements, including remote work options
• Opportunities for professional growth and career development