ABM/Growth Marketing Manager

USA (Hybrid)

$135K/yr – $145K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive global ABM strategy and GTM tooling to convert signals into enterprise pipeline.

  • Own end-to-end ABM programs with multi-channel execution
  • Must-have: 5–7+ years in B2B SaaS marketing
  • Standout: Experience building enterprise pipeline and global programs

Job Description

Responsibilities

  • Operate at the intersection of Marketing, Sales, and RevOps, designing how signal turns into engagement, engagement into meetings, and meetings into pipeline.
  • Global ABM Strategy & Execution
  • Design and scale 1:1, 1:few, and 1:many ABM programs globally
  • Execute multi-channel plays across digital, outbound, website personalization, paid media, events, and sales sequences
  • Define ICP segmentation and tiering using firmographic, technographic, behavioral, and intent data
  • Build persona-based messaging across buying committees
  • Align closely with Sales on account plans, engagement strategy, and pipeline targets
  • You’ll set the strategy and personally drive key programs forward in partnership with Content, Events, and Product Marketing.
  • GTM Systems & Marketing Technology Orchestration
  • Design workflows across Claude and tools like Seam.ai , HubSpot, Influ2, Salesforce, and intent platforms

Requirements

  • 5–7+ years in B2B SaaS marketing
  • 3+ years building and executing enterprise ABM programs
  • Proven success generating qualified pipeline through ABM
  • Experience managing or enabling BDR/SDR teams (direct management preferred)
  • Strong hands-on experience with ABM platforms, HubSpot, and Salesforce
  • ABM leader with a GTM engineer mindse
  • Comfortable owning strategy and executing hands-o
  • Experience selling into global market
  • Deep understanding of ABM in B2B SaaS sales environment
  • Highly technical and curious about emerging GTM tool

Preferred

  • ABM leader with a GTM engineer mindse
  • Comfortable owning strategy and executing hands-o

Benefits

  • Hybrid working if based in NY (3 days a week in the office Monday, Tuesday and Thursday with lunch provided on Monday & Thursday
  • Remote if based outside of NY
  • 20 days PTO + 8 public holidays (plus 3 floating holidays to choose from)
  • Medical cover and EAP (Employee Assistance Program)
  • Company covered Life insurance coverage
  • Company covered long term disability coverage
  • An amazing 401k contribution - We contribute even if you don’t!
  • ADP discounts for a whole host of items (including electronics, Childcare, travel, etc…)
  • Free online HIIT sessions + gym discounts
YOOBIC logo

YOOBIC

3.3 Glassdoor

YOOBIC is the AI-powered retail operations platform for frontline teams.We help retailers improve store execution, streamline communication, and deliver mobile-first training — all in one platform built for the pace of modern retail.With YOOBIC, HQ gets real-time visibility and control. Store teams get a single app that helps them work smarter, stay connected, and deliver consistent performance across every location.350+ global retailers use YOOBIC to boost productivity, reduce operational inefficiencies, and deliver a consistent customer experience at scale. YOOBIC is backed by Insight Partners, Felix Capital, and Highland Europe.

Founded in 2014
New York, New York, USA
204 employees (9 in marketing)
52% recommend to a friend
52% CEO approval

Traffic Signals

Monthly Visitors
259.5K
Monthly Google Ads Budget
$107
Traffic Source Mix
Search
37.6%
Direct
52.9%
Referral
6.6%
Social
1.9%
Paid
0.8%

Headcount Trend

Current headcount: ~204

Marketing Team

Marketing Team Size
9 (4% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$80.3M
Last Raise
$50M
Series C, 5 years ago

Funding History

  • Jul 2021
    Series C • $50M
  • Jun 2018
    Series B • $25M
  • May 2017
    Series A • $5.3M

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