Responsibilities

• The Social Media Coordinator works with the marketing and communications lead to post to various social media channels, as well as monitor and respond to messages. This role also provides regular updates as needed, and creates new ways of engaging with event attendees, sponsors, and presenters through social media.
• Coordinate with the communications plan to develop and implement social marketing campaigns.
• Post about the event through Digital Collegium social media channels, including important deadlines and other updates.
• Establish the use of, and regularly monitor official hashtags for questions and comments about the event, responding through official Digital Collegium channels when appropriate.
• Recommend tactics and tools to help the conference achieve its goals.
• Maintain and represent the Digital Collegium voice and tone in all responses and shared content.
• Meet regularly with the event planning committee and/or marketing subcommittee.
• Serve as a member of the Association social media team to ensure all social media activities are coordinated.
• Assist with conference setup.
• Attend all committee meetings.

• Monitor and respond to queries or concerns expressed on social channels and Slack.
• Regularly update channels including Twitter, Facebook, Instagram, LinkedIn and Slack on any scheduling changes, after-event activities, happenings at the event, etc.
• Help arrange and manage day-of social media staffing as needed.
• Continue monitoring and responding to any queries or concerns expressed on social channels until your volunteer term ends.
• Share post-event materials and information as appropriate.

Requirements

• Membership in the association, which can be fulfilled at application. (Free general membership for higher education professionals would meet this requirement.)
• Excellent verbal and written communication skills.
• Organizational and planning skills.
• Knowledge of social media platforms, content strategy theory, and application, including targeted paid campaigns.
• Understanding of organizational branding and how to further it on social.

Preferred

• Work experience in a public relations environment.
• Experience writing social media content.
• Ability to work with project management/team communication platforms such as Slack, Clickup, etc.
• Google Drive proficiency.

Benefits

• Growth opportunities
• Opportunity to learn while volunteering on a flexible schedule
• Experience serving on a committee for the Association
• Committee members who reliably serve on this committee would be eligible to serve as a committee chair.
• Access to Digital Collegium volunteer rewards.
• Event attendance is required. Event registration is waived for this position.