Social Media Coordinator (Paid)
Babel Institute
USA (Remote)
In-housePart-timeIntern/new grad
1 day ago
1099 Contractor - PPC & Paid Social Specialist
Raleigh, NC (Remote)
Salary Not AvailableMid Level2+ years expContract
Posted 3 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive, manage, and optimize paid search and social campaigns to generate local leads with disciplined budgeting and data-informed decisions.
- Own planning, launch, and optimization of paid search and social campaigns.
- Must-have: 2+ years managing PPC and paid social campaigns (Google Ads, Meta).
- Standout: Strong analytics and conversion-tracking capability with Google Analytics.
Job Description
Responsibilities
- Plan, launch, and optimize paid search and social campaigns to maximize ROI.
- Manage budgets efficiently to achieve lead-generation goals.
- Conduct A/B testing on ad creatives, copy, and landing pages.
- Perform keyword research, audience targeting, and bid strategy adjustments.
- Track and analyze campaign performance, reporting insights and recommendations.
- Stay up-to-date with industry trends and platform updates.
Requirements
- 2+ years of experience managing PPC & paid social campaigns (Google Ads, Meta Ads).
- Strong analytical skills with experience in Google Analytics and conversion tracking.
- Familiarity with A/B testing, retargeting, and audience segmentation.
- Experience in the home improvement or local lead-gen space is a plus.
- Excellent communication and reporting skills.
Preferred
- Experience with Nextdoor, YouTube, and LinkedIn ads.
- Google Ads and Meta Blueprint certifications.
- Landing page optimization experience
FatCat Strategies
FatCat Strategies is a full-service marketing partner for home improvement contractors who deserve transparent results and accountability. We don’t just generate leads—we show you where they came from, how much they cost, and whether they’re worth your time. With full access to your accounts, clear reporting, and a team that understands your industry, you’ll finally have marketing you can trust.
Traffic Signals
Monthly Visitors
2.1K
Traffic Source Mix
Search
35.5%
Direct
41.5%
Referral
6.4%
Social
15.4%
Paid
1.1%
Headcount Trend
Current headcount: ~15
Marketing Team
Marketing Team Size
9 (60% of company)
