1099 Contractor - PPC & Paid Social Specialist at FatCat Strategies | Raleigh, NC

FatCat Strategies

1099 Contractor - PPC & Paid Social Specialist

Raleigh, NC (Remote)

Salary Not AvailableMid Level2+ years expContract

Posted 3 months ago

Top 1% of applicants do these two things.

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Job Summary

Drive, manage, and optimize paid search and social campaigns to generate local leads with disciplined budgeting and data-informed decisions.

Own planning, launch, and optimization of paid search and social campaigns.
Must-have: 2+ years managing PPC and paid social campaigns (Google Ads, Meta).
Standout: Strong analytics and conversion-tracking capability with Google Analytics.

Job Description

Responsibilities

Plan, launch, and optimize paid search and social campaigns to maximize ROI.
Manage budgets efficiently to achieve lead-generation goals.
Conduct A/B testing on ad creatives, copy, and landing pages.
Perform keyword research, audience targeting, and bid strategy adjustments.
Track and analyze campaign performance, reporting insights and recommendations.
Stay up-to-date with industry trends and platform updates.

Requirements

2+ years of experience managing PPC & paid social campaigns (Google Ads, Meta Ads).
Strong analytical skills with experience in Google Analytics and conversion tracking.
Familiarity with A/B testing, retargeting, and audience segmentation.
Experience in the home improvement or local lead-gen space is a plus.
Excellent communication and reporting skills.

Preferred

Experience with Nextdoor, YouTube, and LinkedIn ads.
Google Ads and Meta Blueprint certifications.
Landing page optimization experience

FatCat Strategies

FatCat Strategies is a full-service marketing partner for home improvement contractors who deserve transparent results and accountability. We don’t just generate leads—we show you where they came from, how much they cost, and whether they’re worth your time. With full access to your accounts, clear reporting, and a team that understands your industry, you’ll finally have marketing you can trust.

Founded in 2002

Raleigh, North Carolina, USA

15 employees (11 in marketing)

fatcatstrategies.com