Responsibilities

• Public Relations and Brand Reputation Lead and execute positive PR efforts by identifying opportunities to amplify brand moments, campaigns, and cultural relevance through earned and owned channels.
• Support PR crisis management by assisting with monitoring, issue escalation, messaging development, and coordination with cross functional partners.
• Partner with internal stakeholders to ensure messaging is accurate, timely, and aligned with brand values across all PR touchpoints.
• Partnership Support Support long term celebrity partnerships including coordination of activations, approvals, timelines, and performance tracking.
• Support impact driven partnerships that align with brand purpose, social impact initiatives, and community engagement goals.
• Collaborate with agency partners to ensure partnerships are executed effectively and consistently with brand guidelines.
• Audience Insights and Intelligence Provide audience insights by translating social listening, sentiment analysis, and cultural trends into clear recommendations for PR and brand teams.
• Partner with intelligence and community management teams to surface emerging risks, opportunities, and conversation themes.
• Contribute to regular reporting on PR performance, brand sentiment, and audience response.
• Brand Surveillance and Response Management Help manage teams responsible for hands on surveillance, response, and reporting to ensure coverage, quality, and consistency.
• Support real time response efforts to brand mentions, trends, and emerging issues across social and digital platforms.
• Ensure proper documentation, escalation, and learnings from both positive and crisis related brand moments.
• Cross-Functional Collaboration Work closely with Marketing, Social, Legal, Consumer Care, and Agency partners to align PR efforts with broader brand initiatives.
• Support leadership with insights, summaries, and recommendations related to PR performance and brand health.