GumGum

Agency

4.3

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Company overview

GumGum is the contextual-first technology leader transforming digital advertising with AI-powered, non-invasive data and media solutions. We champion effective advertising that uplifts and respects consumers. Our proprietary Contextual, Attention, and Creative solutions create the perfect match between a brand and a consumer in the right moment and mindset. Founded in 2008, GumGum is headquartered in Santa Monica, California, and operates in 19+ markets.

Founded in 2008

Santa Monica, California, USA

543 employees (94 in marketing)

www.gumgum.com

85% recommend to a friend

82% positive business outlook

People

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$133.8M

Last raise

$75M

Series E, 5 years ago

Funding history

Apr 2021

Series E GumGum · $75M

Feb 2020

Series D GumGum · $22M

May 2015

Series C GumGum · $26M

Oct 2011

Series B GumGum · $7M

Jul 2009

Series A GumGum · $2.6M

Audience

Monthly website visitors

2.4M

Month over month-3.6%

Quarter over quarter+25.3%

Top sourceDirect (55%)

Ad budget per month$60.4K

Average search rank44.6

Traffic source mix

Direct

55%

32%

News

Global Holiday Shoppers Brace for Tight Budgets Amid Economic Uncertainty, GumGum Survey Finds

Oct 16, 2025 • PRWeb

GumGum reveals AFL and NRL finals audience engagement insights

Sep 26, 2025 • Mi-3.com.au

GumGum Reveals NRL & AFL Finals Offer Advertisers Front-Row Seats To Engaged Fanatics

Sep 26, 2025 • bandt.com.au

Links

www.gumgum.com

Crunchbase

X (Twitter)

Glassdoor

GumGum insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded

2008

Headquarters

Santa Monica, California

Employees

501-1000

6.4% decline last 12mo

Marketing team

17% of company

22 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result

Medium risk

Series C–like · Shrinking 6.4% last 12 months · More mature · Last funding 3+ years ago

Trend

2023-02-27 -> 2026-02-09

Headcount (12 months)

-6.4%

Last funding round

60 months ago

Negative news (120 days)

Risk score4/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors

2.4M

Month over month-3.6%

Quarter over quarter+25.3%

Top sourceDirect (55%)

Traffic source mix

Direct

55%

32%

Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result

3 competitor sites

Search traffic: 2.2K organic clicks / 2.3K paid clicks

Organic competitors

Paid competitors

Keyword change

+165

Ad budget per month

$60.4K

Average search rank

44.6

Paid competitors5

G2 quick view

Shows G2 rating and review trend.

Main result

0 / 5

1 reviews saved

Reviews month over month

—

Reviews quarter over quarter

Reviews year over year

—

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

36.2K

12-mo growth

—

Monthly growth

+1.6%

Marketing team size

Shows saved marketing team size.

17% of the company • 22 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team

Based on saved marketing team size: 94.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings

Overall rating

4.3 / 5

Work-life balance

4.2 / 5

Culture

4.4 / 5

Diversity & inclusion

4.3 / 5

Recommend to a friend

85%

Positive business outlook

82%

Funding

Shows saved funding data.

Total funding

$133.8M

Last raise

Series E

5 years ago

Funding details

Amount raised

$133.8M

Last round

Series E

Last fundraise

5 years ago

News

Shows saved company news.

Global Holiday Shoppers Brace for Tight Budgets Amid Economic Uncertainty, GumGum Survey Finds

Oct 16, 2025 • PRWeb

GumGum reveals AFL and NRL finals audience engagement insights

Sep 26, 2025 • Mi-3.com.au

GumGum Reveals NRL & AFL Finals Offer Advertisers Front-Row Seats To Engaged Fanatics

Sep 26, 2025 • bandt.com.au

Loading insights...

GumGum insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded

2008

Headquarters

Santa Monica, California

Employees

501-1000

6.4% decline last 12mo

Marketing team

17% of company

22 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result

Medium risk

Series C–like · Shrinking 6.4% last 12 months · More mature · Last funding 3+ years ago

Trend

2023-02-27 -> 2026-02-09

Headcount (12 months)

-6.4%

Last funding round

60 months ago

Negative news (120 days)

Risk score4/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors

2.4M

Month over month-3.6%

Quarter over quarter+25.3%

Top sourceDirect (55%)

Traffic source mix

Direct

55%

32%

Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result

3 competitor sites

Search traffic: 2.2K organic clicks / 2.3K paid clicks

Organic competitors

Paid competitors

Keyword change

+165

Ad budget per month

$60.4K

Average search rank

44.6

Paid competitors5

G2 quick view

Shows G2 rating and review trend.

Main result

0 / 5

1 reviews saved

Reviews month over month

—

Reviews quarter over quarter

Reviews year over year

—

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

36.2K

12-mo growth

—

Monthly growth

+1.6%

Marketing team size

Shows saved marketing team size.

17% of the company • 22 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team

Based on saved marketing team size: 94.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings

Overall rating

4.3 / 5

Work-life balance

4.2 / 5

Culture

4.4 / 5

Diversity & inclusion

4.3 / 5

Recommend to a friend

85%

Positive business outlook

82%

Funding

Shows saved funding data.

Total funding

$133.8M

Last raise

Series E

5 years ago

Funding details

Amount raised

$133.8M

Last round

Series E

Last fundraise

5 years ago

News

Shows saved company news.

Global Holiday Shoppers Brace for Tight Budgets Amid Economic Uncertainty, GumGum Survey Finds

Oct 16, 2025 • PRWeb

GumGum reveals AFL and NRL finals audience engagement insights

Sep 26, 2025 • Mi-3.com.au

GumGum Reveals NRL & AFL Finals Offer Advertisers Front-Row Seats To Engaged Fanatics

Sep 26, 2025 • bandt.com.au

GumGum

HR Operations Specialist

Director, Product & Solutions Marketing

Executive Assistant

Account Director

Senior Platform Engineer

Account Manager

Company overview

People

Headcount trend

Funding

Audience

News

Links

Company stability and risk

Website traffic

Competitors and search

G2 quick view

LinkedIn followers

Marketing team size

First hire or larger team

Glassdoor ratings

Funding

News

Salaries

Open positions21 open marketing positions

HR Operations Specialist

Director, Product & Solutions Marketing

Executive Assistant

Account Director

Senior Platform Engineer

Account Manager

Company stability and risk

Website traffic

Competitors and search

G2 quick view

LinkedIn followers

Marketing team size

First hire or larger team

Glassdoor ratings

Funding

News