Responsibilities

• Translate positioning into a consistent sales pitch across all products, campaigns, and messaging architectures to eliminate field confusion.
• Lead high-impact product launches personally while guiding the team on mature product repositioning and full portfolio strategy.
• Partner with Product leadership on roadmap sequencing, using market feedback and competitive intelligence to influence prioritization.
• Package offerings into problem-centric solutions for vertical and seasonal campaigns aligned with an annual GTM calendar.
• Direct the case study pipeline to continuously convert client wins into compelling, field-ready proof points for live deals.
• Oversee the content, tools, and systems—including battlecards, decks, and sales hub infrastructure—that power field readiness.
• Shape training programs, deliver critical voice-of-authority sessions, and co-pitch alongside sellers on priority accounts.
• Coach a team of product and solutions marketers, providing actionable feedback while shielding them from low-impact initiatives.

Requirements

• 8+ years of product/solutions marketing experience, including 3+ years directly managing and developing marketers.
• Proven ability to build positioning, messaging, and end-to-end go-to-market strategies for complex product portfolios.
• Track record of creating vertical/seasonal commercial programs that drive measurable pipeline and win-rate growth.
• Skill in translating technical capabilities into sellable, problem-centric solutions for brands and agencies.
• Strong written and verbal communication skills, with the credibility to train sellers and influence product leaders.
• Experience designing field enablement materials, systems, and training that drive voluntary sales adoption.
• Decisive and adaptable leader who thrives under fast-paced commercial demands and uses data to build alignment.

Preferred

• Preferred: Background at an ad tech provider, DSP/SSP, or major agency within advertising strategy.

Benefits

• The total rewards package offered also includes an employer-matched 401(k) retirement plan, and depending on the role, participation in a bonus, commission, or stock incentive program.