Responsibilities

• Own the end-to-end global experiential marketing and events strategy, including annual roadmaps and budget management.
• Lead the planning and execution of flagship brand activations such as POSSIBLE, CES, and Cannes, as well as regional events across North America and EMEA.
• Oversee event production, venue logistics, content capture, executive involvement, post-event reporting, and vendor contracts.
• Coach and develop a direct report while building and managing a global network of agencies, production partners, and contractors.
• Define experience KPIs tied to brand awareness, pipeline creation, client retention, and marketing-sourced revenue.
• Track and report event performance and ROI using Salesforce, internal dashboards, and post-mortem updates.
• Collaborate cross-functionally with Sales, Brand, Creative, Comms, Demand Gen, and Executive Leadership to align brand standards and event goals

Requirements

• 8–10 years of event and experiential marketing experience, preferably in adtech or media environments.
• Bachelor's degree in marketing, communications, business, or a related field.
• Deep expertise in executing high-stakes global and regional events with executive visibility and revenue accountability.
• Technical proficiency with marketing and management tools such as Salesforce, Splash, Monday.com, and content capture platforms.
• Demonstrated skills in strategic planning, brand storytelling, immersive experience design, vendor management, and budgeting.
• Ability to travel domestically and internationally for major events (e.g., CES, Cannes, POSSIBLE).
• Exceptional communication and cross-functional leadership skills with an agile, high-ownership mindset.

Benefits

• The total rewards package offered also includes an employer-matched 401(k) retirement plan, and depending on the role, participation in a bonus, commission, or stock incentive program.
• Learn more about our U.S. benefits & perks package at gumgum.com/benefits .
• Note: GumGum fosters a flexible work environment, offering GumGummers the ability to work either in-office or remotely/from home. However, for occasional in-person collaboration, we kindly ask that this position be located within a 'commutable' distance to our office.
• At GumGum, competitive base pay is a part of a total rewards package which also includes benefits, an emphasis on recognition, development, and wellness.