WWF - Story & Content Assistant – Influential Audiences

Responsibilities

• Discover stories that matter. Research WWF's conservation work, scientific evidence and environmental impact to identify stories that could inspire and influence different audiences.
• Create engaging content. Help develop written and visual content, including stories, briefings, presentations and reports that bring WWF's work to life.
• Get to know our audiences. Explore what matters to different groups, including people in government, business and funding organisations, and help us understand how best to reach them.
• Explore research tools. Use traditional research methods and approved AI-supported tools to gather information, identify useful insights and support content development.
• Work with colleagues across WWF-UK. Connect with teams in communications, advocacy, fundraising and conservation to gather information and develop relevant content.
• Organise and share useful resources. Help build a collection of research, stories and content that WWF colleagues can draw on in their own work.
• Share your ideas. Contribute recommendations on how WWF-UK can strengthen its storytelling and communicate its impact more effectively.