Digital Content Coordinator

Responsibilities

• Working with the Digital Development Manager to support the delivery of an iterative digital development roadmap and integrated digital marketing strategy to support the implementation of our organisational strategy through owned and earned digital channels.
• Writing, editing and subediting copy to be deployed on owned and earned digital channels ensuring that all the content is up to date, accurate and relevant to target audiences.
• Contributing to the on-going development of our evidence-based and data driven digital strategy through the delivery of regular reporting using our analytics tools – working with the Digital Development Manager to derive key insights to share with the digital team and wider stakeholders.
• Devising, managing and delivering the digital editorial calendar and working with the Senior Digital Marketing Coordinator to deliver content for the social media strategy.
• Supporting the Digital Development Manager in the planning and delivery of innovative digital products, services and features for teams across the organisation in support of their strategic objectives.
• Working closely with the content and brand & design teams to ensure digital creative and content is integrated across the Marcomms roadmap.
• Sourcing, creating and producing a wide range of digital content including editing imagery, recording and editing audio and video content.

Requirements

• Proven experience of creating and managing digital content for different formats and channels.
• Strong copywriting skills and editorial capability, able to manage the content lifecycle, and a keen sense of brand awareness.
• Practical experience and understanding of both technical and content driven search engine optimisation.
• Excellent knowledge of web analytics reporting and analysis, particularly Google Analytics.
• Understanding of a user centred approach and how that is applied to content generation.
• Demonstrable knowledge of UX principles and tools and of W3C Web Content Accessibility Guidelines.
• Outstanding project management and consultancy skills.

Benefits

• Competitive pension.
• Life Assurance.
• 31 Days holiday (including Bank holidays), rising to 34 will each full year of service.
• Wellbeing Team.
• Recorded Pilates and Yoga classes.
• Long Service Awards.
• Healthshield Plan –
• - Reimbursement of some medical expenses up to the specified limits per membership.
• - Offers, discounts and cashback on shopping, travel and entertainment from participating outlets.
• - Access to a 24/7 GP and counselling service.