SVP, Product Marketing Manager, BNY Investments Platform Marketing Team

London, UK (Unknown)

Salary Not AvailableSenior LevelFull time

Posted 6 weeks ago

Job Summary

Owns unified product messaging across investment capabilities, develops differentiated messaging for multiple asset classes, translates complex strategies into audience-ready narratives, and leads end-to-end go-to-market for product launches and strategic relationships.

  • Messaging framework across asset classes
  • Go-to-market planning for launches
  • Tailored narratives for intermediary and institutional audiences

Job Description

Responsibilities

  • Developing and unifying product messaging across BNY's Investment capabilities and, critically, for articulating bespoke, cross-platform solutions that bring together the wider capabilities of the bank.
  • Develop and own compelling, differentiated messaging frameworks for investment products across multiple asset classes, ensuring consistency across all client-facing materials and channels.
  • Translate complex investment strategies, risk characteristics, and structural features into clear, benefit-driven narratives tailored to the specific needs and sophistication levels of intermediary and institutional audiences.
  • Lead end-to-end go-to-market planning and execution for product launches, refreshes, and strategic relationships, ensuring coordinated delivery across digital, content, events, and sales enablement channels.

Requirements

  • A confident communicator, a rigorous analytical thinker, and a marketing professional with deep grounding in financial markets and the challenges facing institutional and intermediary clients today.
  • Demonstrable experience working across multiple asset classes, including but not limited to equities, fixed income, multi-asset, alternatives, and solutions.
  • A thorough working knowledge of investment structures relevant to UK, European and Asia institutional and intermediary markets, including UCITS, SICAVs, segregated mandates, and pooled vehicles.
  • Familiarity with the regulatory landscape governing investment marketing in the UK (FCA) and the EU (ESMA/national regulators), with the ability to navigate compliance requirements while maintaining marketing effectiveness.

Benefits

  • BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.

BNY

We help make money work for the world — managing it, moving it and keeping it safe. As a leading global financial services company at the center of the world’s financial system, we touch nearly 20% of the world’s investable assets. Today we help over 90% of Fortune 100 companies and nearly all the top 100 banks globally access the money they need. For more than 240 years we have partnered alongside our clients to create solutions that benefit businesses, communities and people everywhere.Follow BNY on Instagram & X: @BNYglobal

New York, New York, USA
54K employees (917 in marketing)

Salaries

Product Marketing median pay in the United Kingdom

£70K/yr

Most pay falls between £58K and £84K. Based on 74 salaries.

See all BNY salaries

Marketing Team

Marketing Team Size
702 (1% of company)
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$2.4B
Last Raise
Post IPO Equity, 9 months ago

Traffic Signals

Monthly Visitors
423.8K
Monthly Google Ads Budget
$110
Traffic Source Mix
Search
50.1%
Direct
41.5%
Referral
6.5%
Social
1.2%
Paid
0.6%

Headcount Trend

Current headcount: ~54K