Product Marketing Leader

Responsibilities

• Market insight and portfolio positioning - Together with Value Proposition /Solution Owners, the Global Sales Segment Leaders and the Marketing team, develop a structured view of the global HVDC, FACTS, Services and ACIS markets, including applications, customer segments, regional dynamics, competitors and investment drivers.
• Define differentiated marketing and branding positioning for the portfolio based on its value propositions and its principal offerings.
• Ensure that external claims are credible, supported by evidence and aligned with approved product capability and maturity.
• Technical-community engagement - Support Regions and Value Proposition/Solution Owners in establishing customer user groups where operators and specialists can exchange experience, discuss future needs and provide structured feedback.
• Support Value Proposition/Solution Owners in organizing technical seminars, workshops, webinars and engineering forums addressing important industry challenges, not solely company products.
• Connect customer specialists directly with the company’s senior technical experts, Solution Owners and Product Owners.
• Coordinate and monitor attendance of conferences, exhibitions, customer forums and other external events to ensure adequate coverage and manage presence.
• Support Consulting Engineers in coordinating participation in relevant IEC, IEEE, CIGRE and other standardization committees and industry trade associations and working groups.
• Support Solution Owners in developing and executing a publication programme covering technical papers, application guides, industry reports and, where appropriate, books or reference works.
• Support technical experts in developing credible external content while protecting confidential information and intellectual property.

Requirements

• Significant experience in product marketing, strategic marketing, product management or business development within HVDC, FACTS, high-voltage equipment, grid technologies or a comparable engineered-systems industry.
• Understanding of utility customers, transmission-system applications and long-cycle project businesses.
• Ability to understand complex technical subjects and translate them into clear customer and commercial value.
• Experience in market segmentation, competitive positioning, value propositions and go-to-market planning.
• Evidence of influencing product or technology roadmaps through market insight.
• Experience organizing customer forums, user groups, seminars or industry working groups.
• Familiarity with organizations such as IEC, IEEE and CIGRE; a record of technical or industry publication is advantageous.
• Strong writing, presentation, facilitation and cross-functional leadership skills.
• Relevant qualification in engineering, business, marketing or a related discipline.
• Willingness to travel internationally.

Preferred

• a record of technical or industry publication is advantageous.

Benefits

• Available benefits include medical, dental, vision, and prescription drug coverage; access to Health Coach from GE Vernova, a 24/7 nurse-based resource; and access to the Employee Assistance Program, providing 24/7 confidential assessment, counseling and referral services.
• Retirement benefits include the GE Vernova Retirement Savings Plan, a tax-advantaged 401(k) savings opportunity with company matching contributions and company retirement contributions, as well as access to Fidelity resources and financial planning consultants.
• Other benefits include tuition assistance, adoption assistance, paid parental leave, disability benefits, life insurance, 12 paid holidays, and permissive time off.