Strategic Marketing Manager - Major Pursuits

Responsibilities

• Collaborate with the Head of Pursuit Marketing and Capture Managers to design, plan and deliver pursuit marketing workshops, aligning stakeholders around client insight, value proposition, differentiation and pursuit strategy, and ensuring outputs translate into clear, actionable pursuit marketing strategy.
• Develop and deliver marketing campaigns (utilising SOSTAC) for pursuit positioning aligned to the overall win strategy.
• Lead the activation of integrated marketing tactics, working with the Marketing & Communications teams across brand, content, thought leadership, digital, social, creative, government relations and external communications.
• Identify and conduct market research on trends and competitors to inform both AECOM’s value proposition, narrative and evidence
• Make informed tactical decisions and prioritise marketing activity under pressure.
• Orchestrate complex stakeholder collaboration across pursuit teams, regions and functions.
• Define campaign KPIs, track performance and generate insight led recommendations to optimise impact and return on investment.
• Contribute to monthly and quarterly board level reporting on pursuit marketing performance.
• Use embedded AI tools and data driven approaches to improve efficiency, insight and campaign effectiveness.
• Manage allocated pursuit or campaign budgets and report performance to internal stakeholders.

Requirements

• Degree level education in Marketing, Business Studies or a related discipline.
• Accredited at the Chartered Institute of Marketing or equivalent (preferred not essential).
• Proven marketing communications experience, ideally within a large professional services organisation.
• Marketing management experience in a professional services environment.
• Experience managing bids and marketing campaigns, ideally within pursuit or capture environments.
• Proven ability to develop positioning, value propositions and campaigns aligned to win strategies.
• Strong strategic thinker, able to articulate strategy clearly and compellingly.
• Demonstrable experience of working in a complex cross-matrixed organisation.
• Experience in developing and delivering integrated multi-channel tactics including conferences, client events, awards, social media, thought leadership and editorial activities.
• Demonstrated experience optimising marketing investment and evidencing return on investment.