FMCG Strategic Marketing Senior Manager

Responsibilities

• Manage the development and support implementation of the annual development and implementation of the five-year strategic plan for Regulated Consumer Products (RCP) in collaboration with RCP business unit leaders, Sales leadership and Marketing colleagues.
• Partner with business unit, Marketing and Sales leaders to develop and execute strategic programs, account-specific messaging and sales enablement tools that communicate Phillips Medisize's differentiated value for priority accounts and growth markets.
• Develop and maintain RCP market insights by using primary and secondary research to assess market dynamics, customer needs and competitive activity; synthesize findings into actionable insights for strategic and commercial decisions.
• Partner with the business unit leader and sales leadership to support account planning, represent BU priorities and translate market needs into actionable commercial and marketing initiatives.
• Develop value and maintain value propositions for the FMCG markets the RCP BU serves.
• Create and maintain buyer personas and customer journeys to guide integrated marketing campaigns.
• Lead the development, execution and measurement of integrated marketing communications plans and sales enablement tools, including messaging, content development and deployment across relevant digital channels.
• Dotted line report to the IMC Director to ensure all downstream marketing programs and tools align with brand priorities.
• Based on performance and opportunity, may in the future contribute to M&A assessments in collaboration with BU leadership, subject matter experts and Molex Corporate Development team.
• Travel up to 30% for internal meetings and industry tradeshows.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field and 10+ years of experience in B2B strategic marketing, product marketing, commercial strategy, or related functions supporting highly regulated FMCG, consumer electronics, or similar industries; OR a Master's degree in a related field and 5+ years of relevant experience.
• Experience developing and executing three- to five-year strategic plans within a global organization.
• Experience translating strategic plans into measurable commercial and marketing initiatives.
• Experience developing, executing, and measuring integrated marketing and sales enablement strategies.
• Experience collaborating with stakeholders across multiple global regions, including North America, Europe, and Asia.

Preferred

• Experience supporting highly regulated FMCG markets, including reduced-risk and alternative nicotine delivery products intended for adult consumers.
• Experience developing commercial strategies for highly regulated industries.
• Demonstrated success leveraging market, customer, and competitive insights to influence strategic business decisions.
• Experience developing and executing go-to-market strategies with global B2B enterprise customers.
• Understanding of the contract development and manufacturing organization (CDMO) industry.
• Experience conducting primary and secondary market research and translating findings into actionable recommendations.
• Interest in and understanding of consumer device technologies and related product categories.
• Experience leveraging artificial intelligence tools responsibly to improve marketing effectiveness while maintaining appropriate review processes and confidentiality safeguards.
• Experience leading cross-functional initiatives and influencing stakeholders in a matrixed organization.