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48:T1644,About Blend Blend is a HubSpot Diamond Partner and globally recognised as the leading HubSpot website agency. With 45+ specialists across the UK and US, we partner with ambitious B2B technology companies to build connected revenue systems that fuel long-term growth. We help organisations transform fragmented go-to-market functions into unified, AI-powered growth engines. Our work spans the full buyer journey – from creating demand through content and brand, to capturing it via websites and search, to converting it through automation and enablement. We’re looking for a Senior Strategist who can think across the entire buyer journey for mid-market B2B clients. You’ll define and execute integrated demand generation strategies optimised for pipeline, owning the strategic direction of assigned client accounts. You’ll direct creative, content, and channel specialists to bring those strategies to life, and bring strategic challenge into the room when the evidence calls for it. Key responsibilities Demand Generation Strategy The core of this role is developing and orchestrating integrated demand generation programmes for our clients. You’ll design across the workstreams that drive pipeline for mid-market B2B: AEO, paid, social, content, events, and conversion-driven website strategy (IA, UX, CRO). You’ll analyse performance data across these channels, identify opportunities, and translate insights into actionable plans that drive measurable revenue outcomes. Create Demand - Advise clients on brand positioning, messaging, and thought leadership approaches. - Develop content marketing strategies that position clients as category leaders. - Lead LinkedIn Ads campaign strategy and creative ideation, and shape organic social distribution that creates reach and engagement. - Brief and partner with creative teams to ensure output aligns with strategic intent. Capture Demand - Conduct research to inform AEO and SEO strategies - Shape paid media strategies across Search, AI PPC and paid social. - Identify CRO opportunities through user research, analytics and structured experimentation. - Lead website strategy, covering information architecture, user journeys and conversion-driven design. - Review design and content outputs to ensure strategic alignment. Convert Demand - Identify conversion triggers and optimisation opportunities across the funnel - Design conversion strategy and define the CRM automation needed to support it - Support sales enablement strategy and content planning - Partner with HubSpot specialists on automation and CRM implementation How You’ll Think and Work Beyond technical skills, we’re looking for a particular way of operating. These behaviours reflect our values and what success looks like in this role. Strategic Judgement - You connect individual tasks to larger business outcomes – you see the system, not the parts in isolation - You translate ambiguous client needs into clear, actionable recommendations - You challenge assumptions constructively when the evidence points elsewhere - You balance data-driven thinking with creative intuition Analytical Rigour - You’re comfortable digging into data to find the story beneath the numbers - You translate complex datasets into clear insights that inform strategy - You know which metrics matter and can distinguish signal from noise Creative Taste - You can evaluate design and content work against strategic intent – beyond aesthetic preference - You imagine how campaigns and experiences will land before they’re built - You bring ideas that are both commercially sound and creatively interesting Empathy - You read client dynamics and navigate tricky conversations with care - You build trust quickly through genuine curiosity and attentive listening - You challenge constructively with care for the audience AI Fluency - You’re skilled at prompting – asking better questions of both AI systems and humans to extract useful insights - You practice data sensemaking – interpreting AI outputs and contextualising them for strategic decisions - You embrace augmentation – automating routine tasks and configuring AI projects to elevate the quality of your work - You adapt quickly – experimenting with new tools and approaches as the landscape shifts What You Bring - Background in B2B strategy / planning within agency - Strong data analysis skills with the ability to extract insights from marketing and web analytics - Track record leading client presentations and workshops for non-technical audiences - Proven experience applying AI and automation to enhance workflows or digital performance - Comfortable navigating SEO/AEO tools (Ahrefs, GA4, Search Console), paid media (Google Ads, LinkedIn Ads), and AI tools Desirable - Degree in Marketing, Business, Strategy, or related field - HubSpot certifications (Implementation, Revenue Operations, Platform Consulting) Why Blend - Work with leading B2B brands across high-tech manufacturing, fintech, and cyber - Join the agency globally recognised as the leading HubSpot website agency - Exposure to advanced HubSpot implementations, AEO strategies, RevOps - Collaborative environment with 45+ professionals across UK and US - Hybrid working from our Reading office: 3 days in-office for collaboration, 2 days remote for focused work - 25 days annual leave plus bank holidays, increasing by one day for each year of service (up to 28 days total) - Professional development support including HubSpot certifications and training - Shape processes and contribute to growth We look forward to hearing from you! The Pay Range For This Role Is 55,000 - 75,000 GBP per year(UK)49:T9e8,

Responsibilities

Demand Generation Strategy
The core of this role is developing and orchestrating integrated demand generation programmes for our clients. You’ll design across the workstreams that drive pipeline for mid-market B2B: AEO, paid, social, content, events, and conversion-driven website strategy (IA, UX, CRO). You’ll analyse performance data across these channels, identify opportunities, and translate insights into actionable plans that drive measurable revenue outcomes.
Create Demand
- Advise clients on brand positioning, messaging, and thought leadership approaches.
- Develop content marketing strategies that position clients as category leaders.
- Lead LinkedIn Ads campaign strategy and creative ideation, and shape organic social distribution that creates reach and engagement.
- Brief and partner with creative teams to ensure output aligns with strategic intent.
Capture Demand
- Conduct research to inform AEO and SEO strategies
- Shape paid media strategies across Search, AI PPC and paid social.

Requirements

Background in B2B strategy / planning within agency
Strong data analysis skills with the ability to extract insights from marketing and web analytics
Track record leading client presentations and workshops for non-technical audiences
Proven experience applying AI and automation to enhance workflows or digital performance
Comfortable navigating SEO/AEO tools (Ahrefs, GA4, Search Console), paid media (Google Ads, LinkedIn Ads), and AI tools

Preferred

Degree in Marketing, Business, Strategy, or related field
HubSpot certifications (Implementation, Revenue Operations, Platform Consulting)

Benefits

Work with leading B2B brands across high-tech manufacturing, fintech, and cyber
Join the agency globally recognised as the leading HubSpot website agency
Exposure to advanced HubSpot implementations, AEO strategies, RevOps
Collaborative environment with 45+ professionals across UK and US
Hybrid working from our Reading office: 3 days in-office for collaboration, 2 days remote for focused work
25 days annual leave plus bank holidays, increasing by one day for each year of service (up to 28 days total)
Professional development support including HubSpot certifications and training
Shape processes and contribute to growth

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Own and orchestrate integrated demand generation programs across channels for mid-market B2B, driving pipeline and revenue; lead strategy from demand creation to conversion, with analytics, SEO/paid media, and CRM automation as core workstreams.

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Across our portfolio, we bring people together and facilitate meaningful relationships, a philosophy we call H2H, human‑to‑human connection. Innovation drives our evolution. We’re embracing AI to elevate personalisation, streamline event design and create smarter, more intuitive experiences for our global communities. Our work is delivered through two industry‑leading brands, each serving a distinct global community. M&I M&I brings together high-calibre meeting planners and exhibitors from the hospitality industry through a series of standout events across Europe, the Middle East, and the Americas. Our portfolio includes M&I Expo, M&I Flagship, M&I Healthcare, and M&I Luxe. We create beautifully crafted events that spark meaningful engagement, from curated 1-2-1 meetings to immersive moments that showcase exceptional destinations, hotels, venues and MICE services. Our events take place across Europe, the Americas and the Middle East in some of the world's most extraordinary destinations. Private Luxury Events: Expect the Extraordinary Private Luxury Events delivers world‑class experiences to the luxury travel community through its event brands Amour, Private Luxury, TFest and Ultra. Our ethos has always been to put the human experience first. This mantra has powered some of the most respected events in the industry, inspiring thousands of luxury travel professionals around the world and at the heart of everything we do lies a passion for connecting people. The Engagement This engagement covers turning existing strategic and product thinking for a new customer experience initiative into a clear enterprise proposition and distinctive creative direction. The initiative is a major part of how Worldwide Events is evolving its customer experience and market positioning and supports our wider ambition to become an adaptive events company. The opportunity is bigger than launching a new event product. This is not primarily a product marketing or delivery role. We need someone who can operate across brand, positioning, proposition and creative strategy. You'll collaborate with a network of experienced, passionate specialists who have delivered hundreds of events worldwide and bring creativity, precision and purpose to their work. Scope of Services & Deliverables This engagement includes: Shaping one clear enterprise story for the product: what it is, why it matters and how it is different. Centring that story on the individual, their relationships and the experience, rather than a list of product features. Setting a distinctive visual and verbal direction that brings the story to life. Defining clear messaging and marketing principles that lead with the experience, using features only as evidence for the bigger story. Building a consistent foundation that our brands and marketing teams can apply across marketing, product introduction, onboarding and the wider participant experience. Producing practical implementation guidance for internal marketing teams, including recommended messaging frameworks, content updates, customer journey applications and priority actions required to embed the new proposition consistently across existing strategies, campaigns and customer-facing materials. Requirements This engagement is best suited to a Senior Creative Marketing Strategist contractor who brings: Senior experience across creative strategy, brand strategy and proposition development. Proven ability to turn complex ideas into a simple, compelling customer story. Track record of leading with the experience and the “why”, rather than defaulting to feature-led marketing. Experience developing a strong positioning and creative platform from which others can execute. Confidence connecting brand, proposition, visual identity, messaging and customer experience. Fresh external thinking, combined with the ability to build on work already completed. Desirable Qualifications and Experience Experience-led marketing or brand transformation experience. Events-sector experience is helpful, but strategic and creative calibre matters more. Benefits Day Rate: Competitive, depending on experience. Duration: c. 10 days, ideally starting on Monday, 12 October 2026. Timing is flexible, and we'd value your input on the shape of the work. How to Apply We review submissions on a rolling basis and will close this engagement once we've confirmed the right fit for the scope of services. To avoid disappointment, apply via the button shown. Our Commitment to Diversity We foster an environment where everyone feels respected, valued, and able to thrive. We welcome individuals of all backgrounds, identities, and lived experiences, including differences in gender identity, orientation, expression, age, race, ethnicity, physical or mental ability, neurodiversity, religion or belief, and socio‑economic background. Our diversity strengthens our perspective, fuels innovation, and deepens our connection to the clients and communities we serve around the world. Find Out More Company: wwideevents.com Brands: amourforums.com | mi-forums.com| | privateluxuryevents.com | privateluxuryforums.com | travel-fest.com | privateluxuryevents.com/ultra50:T800,

Responsibilities

Shaping one clear enterprise story for the product: what it is, why it matters and how it is different.
Centring that story on the individual, their relationships and the experience, rather than a list of product features.
Setting a distinctive visual and verbal direction that brings the story to life.
Defining clear messaging and marketing principles that lead with the experience, using features only as evidence for the bigger story.
Building a consistent foundation that our brands and marketing teams can apply across marketing, product introduction, onboarding and the wider participant experience.
Producing practical implementation guidance for internal marketing teams, including recommended messaging frameworks, content updates, customer journey applications and priority actions required to embed the new proposition consistently across existing strategies, campaigns and customer-facing materials.

Requirements

Senior experience across creative strategy, brand strategy and proposition development.
Proven ability to turn complex ideas into a simple, compelling customer story.
Track record of leading with the experience and the “why”, rather than defaulting to feature-led marketing.
Experience developing a strong positioning and creative platform from which others can execute.
Confidence connecting brand, proposition, visual identity, messaging and customer experience.
Fresh external thinking, combined with the ability to build on work already completed.

Preferred

Experience-led marketing or brand transformation experience.
Events-sector experience is helpful, but strategic and creative calibre matters more.

Benefits

Day Rate: Competitive, depending on experience.
Duration: c. 10 days, ideally starting on Monday, 12 October 2026. Timing is flexible, and we'd value your input on the shape of the work.

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Lead experience-driven storytelling over feature-led marketing
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Marketing Strategy jobs in the UK

Senior Marketing Strategist

Senior Creative Marketing Strategist (Contractor)