Senior Creative Marketing Strategist (Contractor)

Responsibilities

• Shaping one clear enterprise story for the product: what it is, why it matters and how it is different.
• Centring that story on the individual, their relationships and the experience, rather than a list of product features.
• Setting a distinctive visual and verbal direction that brings the story to life.
• Defining clear messaging and marketing principles that lead with the experience, using features only as evidence for the bigger story.
• Building a consistent foundation that our brands and marketing teams can apply across marketing, product introduction, onboarding and the wider participant experience.
• Producing practical implementation guidance for internal marketing teams, including recommended messaging frameworks, content updates, customer journey applications and priority actions required to embed the new proposition consistently across existing strategies, campaigns and customer-facing materials.

Requirements

• Senior experience across creative strategy, brand strategy and proposition development.
• Proven ability to turn complex ideas into a simple, compelling customer story.
• Track record of leading with the experience and the “why”, rather than defaulting to feature-led marketing.
• Experience developing a strong positioning and creative platform from which others can execute.
• Confidence connecting brand, proposition, visual identity, messaging and customer experience.
• Fresh external thinking, combined with the ability to build on work already completed.

Preferred

• Experience-led marketing or brand transformation experience.
• Events-sector experience is helpful, but strategic and creative calibre matters more.

Benefits

• Day Rate: Competitive, depending on experience.
• Duration: c. 10 days, ideally starting on Monday, 12 October 2026. Timing is flexible, and we'd value your input on the shape of the work.