Strategic Marketing Manager, Alternatives

Responsibilities

• Leadership and Strategic Planning:
• Take the initiative to deliver strategic marketing activities which support capital-raising initiatives and align with sales priorities.
• Develop market-leading product marketing content, particularly for new products which need a strong narrative and clear explanation.
• Create strong, differentiating and data-driven key messages to differentiate BNP Paribas AM Alts products and identify their strengths.
• Support the update, improvement and regular delivery of corporate materials – particularly corporate decks which form the backbone of product presentations.
• Proactively identify and act on opportunities for narratives that will favourably position BNP Paribas AM Alts’ individual and collective capabilities.
• Conduct regular peer analysis to ensure BNP Paribas AM Alts’ narratives and presentations will achieve cut-through.
• Collaborate with peers across the business to align marketing initiatives with overall business goals and collaborate with the wider Marketing team.
• Continuously monitor and enhance corporate materials across the website, presentations and collectively used data to ensure high standards of consistency.
• Undertake broader strategic initiatives by collaborating with peers in the wider business as required.

Requirements

• Qualifications & Experience:
• Degree or equivalent
• Significant experience in the asset management industry, preferably Alternatives (5+ years).
• Strong experience in marketing content creation (corporate & product) in the asset management industry, preferably in Alternatives.
• Knowledge and Skills:
• Good understanding of the Alternatives asset management industry.
• Strong skills in creating or driving the creation of compelling and well-articulated content.
• Ability to combine a very hands-on approach and strategic vision.
• Comfort with understanding and challenging complex datasets.
• Conversant in French and English preferred.