Staff Marketing Scientist

Responsibilities

• Own the measurement strategy, operations, goals, and learning plans for Snap’s strategic measurement solutions and third-party (3P) partners
• Drive performance improvement across these solutions through learning agenda development, experimental design, causal analytics, and ads efficacy solution prototyping
• Build measurement fluency across Marketing Science, Sales, Product, Product Marketing, Partnerships, and other cross-functional teams; influence roadmap priorities and adoption without direct authority
• Serve as a strategic advisor to senior executives at 3P measurement partners and agencies, strengthening Snap’s collaboration with key measurement partners
• Drive external thought leadership through white papers, conference presentations, industry committees, and compelling narratives on measurement, ads efficacy, and Snap-specific analytics
• Lead meta-analyses, performance benchmarking, and playbook development to scale learnings and performance proof points across markets, verticals, and advertisers
• Establish operational excellence for third-party measurement, including solution evaluation, adoption, tracking, and governance
• Contribute to quarterly partner business reviews and product planning by highlighting trends, progress against goals, and opportunities for innovation in measurement and analytics
• Use data and insights to identify innovation opportunities, make go/no-go recommendations, and guide strategic measurement decisions
• Leverage AI tools to develop scalable data and analytics solutions more efficiently while maintaining rigorous standards for accuracy, statistical integrity, and analytical quality

Requirements

• Deep expertise in the digital advertising measurement ecosystem, including third-party solutions across Brand, Direct Response (DR), Web, App, and Offline measurement
• Strong cross-functional leadership skills, with a demonstrated track record of influencing senior stakeholders, strategic priorities, and roadmaps without direct authority
• Advanced proficiency in SQL, dashboarding, AI, and data visualization tools, with the ability to independently drive and lead technical work
• Strong knowledge of applied statistics, causal inference, time-series modeling, data mining, experimental design, and advertising measurement methodologies
• Excellent communication skills, including the ability to translate complex analytical and measurement concepts into clear, actionable insights for executive audiences
• Ability to balance strategic leadership with hands-on problem-solving across enablement, measurement strategy, analytics, and individual-contributor initiatives
• Ability to rapidly learn and apply evolving AI systems and tools to advance data-driven decision-making, insights generation, and industry best practices
• Bachelor’s degree in a relevant quantitative or business field, or equivalent years of practical work experience
• 8+ years of post-Bachelor’s experience in advanced analytics and measurement; or a Master’s degree in a quantitative or business field plus 7+ years of post-graduate experience in advanced analytics and measurement; or a PhD in a relevant quantitative or business field plus 4+ years of post-graduate experience in advanced analytics and measurement
• Experience in marketing science, product strategy, advertising measurement, or a related field within a technology company, media agency, consulting firm, advertiser, or research company

Preferred

• Advanced degree in business, mathematics, economics, engineering, or a related field
• Deep understanding of the digital advertising and measurement ecosystem across Brand and Direct Response measurement
• Extensive experience working directly with both large and small advertisers across vertical-specific domains and Brand and Direct Response measurement
• Extensive direct experience working at an advertising measurement company or with third-party measurement providers
• Experience driving cross-functional influence, mentoring peers, and developing organizational measurement capabilities
• Self-starter who is equally comfortable presenting to C-level executives and working hands-on by writing queries and code
• Proven track record of building, managing, and influencing senior client, agency, and partner relationships

Benefits

• Our Benefits : Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!