Marketing Data & Web Lead

Responsibilities

• Own the marketing data strategy, including how data is collected, structured, connected and reported across analytics, CRM and marketing automation tools
• Build and maintain dashboards and reporting on campaign performance, website behaviour, lead generation and pipeline contribution
• Set up and manage tracking, attribution and conversion measurement across all channels
• Turn data into clear insights and recommendations that shape marketing decisions
• Maintain high standards of data quality and governance, including GDPR and cookie consent compliance
• Lead the development and maintenance of the company website, including new pages, landing pages, integrations and ongoing improvements
• Manage the CMS and hosting environment, making sure the site is secure, accessible and well optimised for search and speed
• Run A/B tests and conversion rate optimisation programmes to improve website and campaign performance
• Evaluate and introduce new marketing and data tools
• Work closely with marketing, sales and leadership to understand their data and reporting needs

Requirements

• Degree in marketing, data or analytics, computer science or a related field, or equivalent practical experience
• Google Analytics or similar platform certification (desirable)
• Hands-on expertise in Google Analytics 4 and Google Tag Manager or equivalent tools
• Reporting and dashboard building in a BI tools such as Power BI, Looker Studio or Tableau
• Working knowledge of HTML, CSS and JavaScript
• A good understanding of attribution, SEO and conversion optimisation
• Understanding of GDPR and cookie consent requirements for marketing data
• SQL or experience working with a data warehouse (desirable)
• Strong experience in marketing analytics in an in-house or agency setting
• Proven experience managing or developing websites, ideally on a CMS such as WordPress, Webflow or HubSpot

Preferred

• Google Analytics or similar platform certification (desirable)
• SQL or experience working with a data warehouse (desirable)
• Experience with multi-touch attribution or marketing mix modelling (desirable)
• Experience leading projects or managing external partners (desirable)

Benefits

• 25 days annual leave + public holidays, rising with length of service
• Holiday buy / sell scheme
• Employee benefits trust
• Company bonus scheme
• Life assurance 4 x Salary
• Contributory pension scheme at 4% matched
• Cash plan
• Electric vehicle salary sacrifice scheme
• Cycle to work scheme
• Employee discounts