Social Media Specialist

Responsibilities

• Develop and execute social media strategy for assigned categories across platforms including Facebook, Instagram, TikTok and YouTube
• Create, schedule and publish compelling content while maintaining an effective editorial calendar aligned to brand, trading and promotional priorities
• Partner closely with Merchandising, Platform Strategy & Execution, Performance Marketing and content teams to deliver social campaigns that drive traffic, engagement and sales
• Create social-first content with presenters, brands and external partners, ensuring all output is brand right and aligned to platform best practice
• Track, analyse and report on social performance, using insights, trends and competitor activity to optimise future content and campaigns
• Support social commerce opportunities in partnership with the Digital Store team
• Represent the social media team in meetings, events and promotional planning, sharing results, ideas and recommendations
• Work alongside paid social partners to help optimise activity such as Meta boosting and TikTok Spark Ads
• Attend PR events and external shoots to capture engaging content for QVC’s social channels
• Collaborate across the business to strengthen company reputation, coordinate promotions and increase sessions to site

Requirements

• Strong experience managing social media and content strategy within a retail environment
• Excellent understanding of major social platforms, their audiences and how they can be used to meet business goals
• A creative mindset with strong content creation, copywriting and promotional writing skills
• Experience analysing and presenting social performance data and turning insight into action
• Strong stakeholder management and collaboration skills, with the ability to influence across teams and functions
• Good knowledge of customer journeys, digital content publishing and online best practice
• Disability Confident Scheme

Preferred

• Experience with paid social campaigns and familiarity with tools such as Adobe Analytics, Sprinklr, Hootsuite or Meltwater would be advantageous

Benefits

• competitive compensation
• paid time off
• employee assistance program
• parental leave
• paid volunteer hours
• amazing company discounts
• health care benefits starting on day 1
• 401(k)
• tuition reimbursement benefits