Social Media Producer: Advocacy

London, UK (Hybrid)

£28K/yr – £32K/yrMid LevelInternship

Posted 11 hrs ago

Job Summary

Own social content for advocacy campaigns across X, Facebook, Instagram, LinkedIn, and TikTok, shaping strategy for major moments, coordinating calendars, commissioning visuals, writing copy, and driving analytics to improve performance.

  • Content production and publishing across multiple platforms
  • Campaign strategy, audience targeting, and storytelling
  • Analytics, reporting, and optimization of social activity

Job Description

Responsibilities

  • Create and publish engaging content across X, Facebook, Instagram, LinkedIn and TikTok, with a focus on our advocacy campaigns
  • Manage a social content calendar and work with teams across Which? to find great stories to share
  • Support the creation of strategies for major campaign moments and help shape how we reach target audiences
  • Commission images and videos, and write clear, effective copy that brings our campaign messages to life
  • Track what works and contribute to reporting that helps us improve our social activity

Requirements

  • - Strong experience using social platforms with a campaigning focus, including X, Facebook, Instagram, LinkedIn and TikTok
  • - Experience with social planning and publishing tools
  • - Great copywriting skills and the ability to translate complex policy into engaging social content
  • - Experience providing high quality analytics and reporting
  • - For a full list of essential requirements, please refer to the role profile, which can be downloaded as a PDF at the bottom of this advert.

Benefits

  • - 35 hour working week
  • - Generous 28 days holiday a year plus bank holidays and the option to buy additional holiday days
  • - Excellent pension scheme – when you pay in 3%, Which? pays in 6% (rising to 11% after one year of service)
  • - Annual Award (depending on employee and company performance)
  • - Healthcare insurance & Private medical insurance and opportunity to participate in Vitality rewards programme (at 6 months)
  • - A discretionary death in service benefit provision equivalent to six times your annual salary
  • - Free access to Which? member content and free access to Which? money & legal helplines
  • - Free wills for all Which? employees, plus, partners of employees can make their will at cost price
  • - Discount site Pluxee which offers large %% off every day shopping and holidays
  • - Work from (almost) anywhere" for 4 weeks of the year policy
Which? logo

Which?

3.7 Glassdoor

Which? is the UK’s consumer champion. As an organisation we’re not for profit and all for protecting consumers – a powerful force for good, here to make life simpler, fairer and safer for everyone. We stand up for what’s right for consumers, their experiences drive us to make things better. Our research gets to the heart of the consumer issues that matter, and our expert advice is completely impartial. Same goes for our product reviews – our rigorous tests and expert recommendations help consumers to make better decisions. We investigate and make change happen - from tackling online scams to campaigning for safer products, we’re the independent consumer voice that influences politicians and lawmakers and holds businesses to account. We are not influenced by third parties - we never take advertising or accept freebies from manufacturers. Everything we do is about championing consumers. We’ll always be on their side, fighting their corner and working to make them more powerful.You’ll find our latest job opportunities at https://jobs.which.co.uk/jobs/.

Founded in 1957
Somers Town, Euston, Euston Square, Camden Town, St Pancras, Camden Lock, Marylebone, Regents Park, Regent's Park, Mornington Crescent, Baker Street, England, GBR
981 employees (205 in marketing)
1% recommend to a friend
1% CEO approval

Salaries

Posted range

£28K/yr – £32K/yr

Taken straight from the job posting.

Social Media median pay in the United Kingdom

£37K/yr

Most pay falls between £31K and £44K. Based on 294 salaries.

See all Which? salaries

Marketing Team

Marketing Team Size
170 (17% of company)
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
5.6M
Monthly Google Ads Budget
$37.1K
Traffic Source Mix
Search
41.2%
Direct
27.9%
Referral
6.7%
Social
6%
Paid
2.3%

Headcount Trend

Current headcount: ~981
Which? logo

Social Media Producer: Advocacy

Which? · London, UK · Hybrid