Social Media Manager

Responsibilities

• Lead Opinly's content across LinkedIn, YouTube, Instagram and X, with our creative team, our creators and our partners.
• You will own our content on LinkedIn, YouTube, Instagram and X: short and long-form video, a podcast, written posts and customer case studies. Each channel gets content made for it, not the same post everywhere.
• You will lead our in-house creative team of five, run our programme of outside creators, and build partnerships with people our customers already listen to.
• Own Opinly's content across LinkedIn, YouTube, Instagram and X: short and long-form video, a podcast, written posts and customer case studies, each made for the channel it runs on.
• Lead our in-house creative team of five: set priorities, brief the work, review it and hold the quality bar.
• Run our creator programme on Trybe: find creators, write their briefs, approve or send back what they submit, and track which videos actually bring in customers.
• Build partnerships with influencers and respected people in SEO, AI search and marketing: guest appearances, co-created content, podcast guests and paid sponsorships. Every paid relationship is clearly disclosed.
• Find customers with real results and turn them into case studies, with their consent.
• Hand the best material to whoever runs our ads, to turn into ad variants.
• Report each week on the language and objections you are hearing, and what that means for the product.

Requirements

• You have made content that people chose to watch, read or listen to, on your own channels, for a society or in a job, and you can say why it worked.
• You can brief creators and designers clearly, and give feedback that makes the next version better.
• You are comfortable pitching people who are well known in their field.
• You can keep four channels, a team, a group of creators and a set of partners moving at once.
• You care whether the right people turned up, not how many views a post got.

Preferred

• This role suits recent graduates, but we welcome strong early-career applicants from any background.
• We will teach you what you do not know yet.