Social Media & Partnerships Lead

Responsibilities

• Brand and content
• Setting and protecting the look and voice of the brand everywhere it appears
• Building our content strategy for Instagram and TikTok, with an approach that fits each platform
• Art directing shoots, content and our Instagram grid, and making plenty of content yourself
• Directing the creative for our paid social: the angles, hooks and assets we run
• Community and performance
• Setting how we talk to our community, with clear response standards and escalation, and leading the team that manages comments and DMs
• Tracking what performs and using it to decide what we make next, from organic content to paid creative
• Creators, collaborations and events
• Briefing and reviewing creator content: personas, hooks and volume

Requirements

• A portfolio that shows taste: content you made or art directed and are proud of
• A track record of platform-specific content on Instagram and TikTok that measurably grew reach or engagement
• Experience creating and running brand collaborations or live events, not just posting about them
• Experience creating content or activations within physical retail spaces, cafés, or venues
• Hands-on shooting and editing short-form video
• Experience briefing creators or influencers, from first contact through to delivery
• Experience managing community at pace, including response standards and escalation
• Experience managing or mentoring at least one junior team member
• Around 3 to 5 years in social or content at a consumer brand or creative agency. Food and drink, wellness, fashion or lifestyle is a plus
• You live on TikTok and Instagram and know London culture well: cafés, run clubs, nightlife, fashion

Preferred

• It helps if you’ve produced events before.

Benefits

• The chance to build a brand’s world from zero as our first marketing hire
• Real ownership of the brand on social, with direct access to the founder
• A salary of £50,000 to £70,000, with equity potential
• A small, ambitious team where your work is visible from day one