Social Media Marketing Assistant (Part-time)

Responsibilities

• Plan, create and publish engaging content across Tik-Tok, Facebook, Instagram and other relevant social media platforms.
• Design professional social media posts, promotional graphics, carousels and short-form videos.
• Develop and manage a monthly content calendar aligned with student recruitment campaigns and upcoming intakes.
• Create marketing campaigns to reach UK-based students interested in college and university courses.
• Research audience interests, relevant trends, competitors and opportunities to improve engagement.
• Generate qualified student enquiries through organic content and, where appropriate, paid advertising.
• Monitor messages, comments and campaign performance, ensuring enquiries are directed to the appropriate contact.
• Track key marketing metrics, including reach, engagement, enquiries and conversion performance.
• Suggest creative marketing ideas to increase brand visibility and support business growth.
• Maintain consistent branding, accurate information and a professional image across all platforms.

Requirements

• Experience managing business social media accounts, particularly Tik-Tok, Facebook and Instagram.
• Strong content creation and copywriting skills.
• Experience using graphic design tools.
• Knowledge of short-form video content, including Reels.
• Understanding of social media marketing strategies and audience targeting.
• Good written English and attention to detail.
• Ability to work independently, manage deadlines and take initiative.
• A results-oriented mindset, with an interest in generating leads rather than focusing solely on likes and followers.

Preferred

• Experience with Meta Business Suite and Meta Ads Manager.
• Experience running lead-generation campaigns.
• Basic knowledge of website content management, SEO and analytics.
• Experience marketing education, training or professional services.
• Familiarity with UK student audiences and the UK education sector.

Benefits

• Flexible, remote working.
• The opportunity to shape the marketing strategy of a growing business.
• Scope to develop and take ownership of campaigns and creative ideas.
• The opportunity for an ongoing working relationship based on performance and business needs.
• Work from home