Social Media Manager, Women’s Lifestyle

Responsibilities

• Own and deliver social media strategies across our Women’s Lifestyle portfolio, with a particular focus on Instagram and Facebook, while identifying opportunities across TikTok, Pinterest, Snapchat, X and emerging platforms.
• Create, edit, publish and schedule engaging social content across formats, including quick-turnaround video, imagery, graphics and editorial-led posts.
• Drive social performance against key objectives including audience reach, engagement, traffic and revenue, using data and insight to continually improve results.
• Lead the social calendar across multiple brands, balancing editorial priorities, commercial campaigns, cultural moments, events, podcasts, video and other opportunities to put our brands in front of audiences.
• Establish and champion distinctive social tone of voice and visual guidelines, ensuring content feels native to each platform while remaining unmistakably true to each brand.
• Use social publishing, optimisation and analytics platforms including True Anthem and Dash Hudson to an expert level, making the most of their functionality to improve performance.
• Produce regular, insightful reporting that goes beyond the numbers, identifying what is working, what isn’t and what we should do differently next.
• Work closely with editorial, commercial, customer, video and wider brand teams to maximise the impact of major moments and ensure social is considered from the outset.
• Champion social across the business, bringing expertise, ideas and a point of view while protecting the tone, reputation and long-term health of our channels.

Requirements

• Proven experience developing and delivering social media strategies that generate clear business results, with a strong understanding of platform algorithms, audience behaviour and what drives performance.
• Hands-on experience managing social channels for a national or international publication, media brand or similarly high-profile consumer brand.
• Strong knowledge of Instagram and Facebook, alongside experience across TikTok, Pinterest, Snapchat and X.
• A genuine understanding of what makes content work on social — from formats and hooks to algorithms, trends, audience behaviours and platform-specific storytelling.
• Strong analytical skills, with experience using social data and reporting tools to identify trends, generate actionable insight and shape future strategy.
• Confident using spreadsheets and social analytics to interrogate performance and turn data into clear recommendations.
• Strong content creation skills, including basic video and image editing, with the ability to turn around engaging content quickly.
• A sharp, accurate and creative writing style, with the ability to adapt tone of voice across different brands, platforms and audiences.
• Excellent stakeholder management skills, with the confidence to manage competing priorities and input from multiple senior stakeholders.
• Naturally curious, commercially aware and plugged into social culture, with a willingness to experiment, learn and find new ways to grow audiences.

Benefits

• Hearst Exclusives - Only for You!
• Get adventurous with Good Housekeeping Taste and Beauty Testing Panels - yes, you could be trying the next big thing in beauty, food & drink.
• Snag luxe beauty steals at our legendary office sample sales - score big on top brands without breaking the bank!
• Inclusion, Health & Wellbeing: Feel Your Best
• Stay healthy with Specsavers eye care, a company-funded Health Cash Plan, and access to mental health support.
• Get active and stress-free with discounted gym memberships and the Cycle to Work scheme.
• Embrace flexibility with a Location Flex and Holiday Exchange to take time when you need it.
• Take time to give back with a Charity Day and access wellbeing resources whenever you need them.
• Join one of our Hearst ERG Groups.
• Financial Wellness - Boost Your Budget