Social Media Manager

Responsibilities

• Develop and manage an insight-led social media strategy that supports the WRU Group’s wider strategic and commercial objectives.
• Plan, create, publish and evaluate engaging content across the WRU’s social media channels.
• Manage the day-to-day operation of social platforms, including content scheduling, publishing, community engagement and live coverage.
• Use data, audience insight and analytical tools to assess performance, identify opportunities and continually improve content.
• Grow the WRU’s addressable audience by delivering platform-specific content that generates meaningful engagement and positive sentiment.
• Raise and enhance the global profile of Welsh professional players, across both the men’s and women’s game.
• Identify, develop and create social content that tells compelling stories from across international, professional, community and grassroots rugby.
• Promote Welsh culture, language and values through the WRU’s social media output.
• Support ticketing campaigns and help drive demand for senior men’s and women’s international fixtures at Principality Stadium.
• Support Super Rygbi Cymru and professional clubs in Wales by helping to grow awareness, engagement and match attendances.

Requirements

• The WRU require that individuals are proficient in IT skills, specifically Microsoft packages. Excellent written and verbal communications are essential, along with the ability to build strong relationships with internal and external stakeholders.
• Ability to communicate through the medium of Welsh and a Valid UK Driver's License is desirable. This role is subject to a basic/enhanced DBS check.

Preferred

• Ability to communicate through the medium of Welsh is highly desirable.

Benefits

• Salary Sacrifice Pension (5% employee contribution, matched by WRU)
• Life assurance scheme
• WRU Group Ticket Allocation (in line with ticketing policy)
• One additional paid day off (birthday leave)
• Employee assistance programme
• Team Tactics – hybrid working arrangements
• Free stadium parking and gym
• WRU Group store and tour discounts
• WRU Group partnership offers
• Eye Care Voucher Scheme