Social Media Manager

Responsibilities

• Developing and implementing social media strategies aligned with wider brand, marketing and business objectives.
• Planning, creating and scheduling engaging content across key social platforms.
• Managing multi-platform campaigns while maintaining a consistent and appropriate brand voice.
• Working closely with designers, strategists and clients to develop compelling social content.
• Managing and optimising paid social campaigns across Meta and LinkedIn.
• Using Meta Business Suite and LinkedIn Campaign Manager to manage, monitor and improve campaign performance.
• Optimising organic and paid content to improve reach, engagement and conversion.
• Monitoring social media performance, interpreting analytics and reporting clearly on key metrics.
• Using data and insights to refine content, campaigns and future strategy.
• Staying informed about platform developments, algorithm changes, emerging formats and new opportunities.

Requirements

• You’ll have strong experience in social media marketing and a sound understanding of how social activity fits within the wider marketing and brand landscape.
• Strong experience in Social Media Marketing and Social Media Optimisation (SMO).
• Proven experience managing multi-platform social media campaigns.
• A strong understanding of content strategy and digital marketing.
• Excellent written and verbal communication skills, with the ability to adapt tone and messaging for different brands and audiences.
• Experience using social media analytics and reporting tools to inform decisions and improve performance.
• Strong working knowledge of Meta Business Suite and LinkedIn.
• Hands-on experience planning, managing and optimising paid campaigns across Meta and LinkedIn.
• The ability to manage multiple projects, priorities and deadlines effectively.
• A proactive, curious mindset and an interest in emerging platforms, formats and social trends.

Preferred

• Experience with creative tools such as Canva or Adobe Creative Cloud, together with an understanding of SEO and wider paid social activity, would be beneficial.

Benefits

• Casual dress
• Free parking
• On-site parking