Responsibilities

• Develop and execute comprehensive social media strategies aligned with brand goals to increase engagement and visibility.
• Create, curate, and schedule high-quality content across all social media channels, including text posts, images, videos, and live sessions.
• Monitor social media trends, platform updates, and industry best practices to keep our content fresh and relevant.
• Engage actively with followers by responding to comments, messages, and mentions to foster a positive online community.
• Collaborate with marketing, PR, and creative teams to coordinate campaigns that enhance public relations efforts and promote brand initiatives.
• Track performance metrics using analytics tools to assess campaign success and inform future strategies.
• Manage social media advertising campaigns to target specific audiences effectively while optimizing reach and engagement.

Requirements

• Proven experience in social media management with a strong portfolio of successful campaigns.
• Excellent written communication skills with the ability to craft compelling narratives tailored to diverse audiences.
• Deep understanding of social media platforms’ algorithms, features, and best practices for engagement.
• Knowledge of public relations principles to effectively manage brand reputation online.
• Ability to analyze data insights and adjust strategies accordingly for maximum impact.
• Strong organizational skills to manage multiple projects simultaneously while meeting deadlines.
• A proactive attitude with a passion for digital trends, creativity, and community building.