SOCIAL MEDIA MANAGER

Responsibilities

• Own and implement a structured social media and external communications strategy, with quarterly priorities, defined customer audiences and measurable objectives aligned to the company’s business plan.
• Manage the company’s professional presence across appropriate channels, including LinkedIn, Instagram, Facebook and, where commercially justified, TikTok; select suitable formats, messages and publishing schedules for each audience.
• Plan and oversee integrated campaigns promoting commercial cleaning, serviced-accommodation turnovers, end-of-tenancy services, deep cleaning and other services supported by the company’s operational capacity.
• Develop and maintain an editorial and campaign calendar; commission, produce, review and approve appropriate copy, images, case studies, short-form video and other content in line with brand standards.
• Lead PR and reputation-building activity, including company announcements, relevant media approaches, press releases, business-network communications and opportunities for industry recognition.
• Develop B2B communications targeted at property managers, facilities managers, landlords, letting agents, accommodation providers, schools and other relevant purchasing decision-makers.
• Oversee consistent brand messaging, corporate tone of voice and visual identity across social media, campaign materials and relevant website or landing-page content.
• Use platform analytics, website referral data and enquiry information, where available, to assess campaign effectiveness, prepare monthly performance reports and recommend evidence-based improvements.
• Coordinate with the Managing Director, Operations Director and operational staff to identify suitable client stories, project updates, testimonials and content opportunities; obtain necessary authorisations before publication.
• Monitor public-facing brand conversations and online reviews, respond appropriately and escalate material reputational issues. Ensure all published content respects confidentiality, data protection and client permissions.

Requirements

• Demonstrable professional experience developing and delivering social media, public relations or external communications activity for a business or organisation.
• Ability to set channel and campaign objectives, develop communication plans, manage brand reputation and evaluate outcomes using relevant performance data.
• Excellent written English, editorial judgement and the ability to adapt tone and messaging to commercial and consumer audiences.
• Experience managing business social media channels, developing campaign content and coordinating visual and video assets to a professional standard.
• Strong organisation, stakeholder-management and reporting skills, with the ability to work autonomously and advise senior management.

Preferred

• B2B communications, public relations, digital campaigns or media-relations experience.
• Experience in cleaning, facilities management, property, serviced accommodation, hospitality or another service-led industry.
• Familiarity with social media analytics, website content management, SEO-aware copywriting, content-editing software and customer review platforms.

Benefits

• Company events
• Cycle to work scheme
• Free parking
• On-site parking
• Work from home