Social Media Executive – Community & Publishing

Responsibilities

• Publishing & Channel Management • Keep our social channels running smoothly, making sure the right content reaches our audience at the right time. • Own day-to-day scheduling and publishing across TikTok, Instagram, YouTube and relevant emerging channels. • Maintain accurate content calendars, ensuring approved content is published on time. • Manage publishing details, including captions, tagging, links, product references and platform-specific requirements. • Support reactive publishing, responding quickly to relevant trends and opportunities. • Maintain high channel standards, including highlights, playlists, pinned content and profile updates. • Support campaign rollouts, working closely with the Social Media Manager to bring activity to life across channels.
• Community Management Build genuine connections with our audience, making every interaction feel helpful, human and true to The INKEY List. • Own day-to-day community management across our organic social channels. • Engage with our audience, responding to comments and conversations in a helpful, authentic and approachable way. • Proactively join relevant conversations, identifying opportunities to connect beyond incoming comments. • Escalate customer care, product or reputational issues to the appropriate teams. • Build relationships with engaged followers, recognising and nurturing recurring community members. • Identify great customer content, surfacing user-generated content, reviews and customer stories for wider use.
• Social Listening & Insight Stay close to what our community is saying and turn conversations into useful insights and opportunities. • Monitor community conversations and behaviour, identifying recurring questions, feedback, concerns and emerging trends. • Share regular community insights with the Social Media Manager and wider teams. • Spot opportunities for future content, using audience conversations and feedback to inspire new ideas. • Support social reporting, gathering relevant platform and community performance data.
• Campaign & Team Support Work together across teams to create connected social experiences and bring key brand moments to life. • Support social activations, competitions, launches and key retail moments across our channels. • Collaborate with Community, askINKEY and Brand teams, ensuring customer conversations and insights are shared across the business. • Support content capture days and social events where needed.

Requirements

• Experience managing social media channels, ideally within a consumer-facing brand.
• A strong understanding of TikTok, Instagram, YouTube and Reddit, including how audiences engage and interact across different platforms.
• Excellent written communication skills, with a natural instinct for engaging in online conversations and adapting to a brand's tone of voice.
• Strong organisation and time management skills, with experience managing content calendars and multiple deadlines.
• Excellent attention to detail, ensuring content is accurate, consistent and published to a high standard.
• Confidence managing high volumes of community interaction, responding thoughtfully and knowing when to escalate issues.
• A genuine curiosity about social media culture, with the ability to spot emerging trends, conversations and content opportunities.
• Experience using social publishing and reporting tools, with confidence learning new platforms and systems.
• A collaborative, proactive and calm approach, comfortable working at pace and supporting others to get things done.

Benefits

• Hybrid working – giving you the flexibility to balance work and life in a way that works for you.
• Private medical insurance through Vitality
• An Employee Assistance Programme
• Enhanced family policies & support
• Life Assurance - giving you extra peace of mind.
• 25 days' holiday, plus bank holidays
• Your birthday off – celebrate your day, your way.
• Monthly product allowance – so you can enjoy and experience the products you help bring to life.
• Cycle to Work and Electric Car schemes
• Regular team days and a dog-friendly office – because great work happens when people connect (and we're always happy to see four-legged colleagues too!).