Social Media Executive

Responsibilities

• Plan and coordinate engaging content across our social media channels, working closely with the creative, design and marketing teams to source and deliver relevant assets.
• Manage and maintain the social media content calendar, ensuring content is planned, approved, scheduled and published accurately and on time.
• Write clear, engaging and on-brand captions and copy, adapting messaging for different platforms and audiences.
• Monitor comments and messages, responding in a timely, professional and brand-appropriate manner.
• Ensure all social content is consistent with brand guidelines, tone of voice and wider marketing activity.
• Monitor social media performance, analyse key metrics and produce regular reports, identifying insights and opportunities to improve performance.
• Use data and audience insights to inform planning, channel activity and campaign performance.
• Keep up to date with social media trends, emerging platforms, content formats, features and algorithm changes, identifying relevant opportunities for the brand.
• Monitor competitor and wider industry activity to identify trends, opportunities and areas for innovation.
• Occasional UK travel to stores, photoshoots and events is required, alongside some weekend work to support key campaigns and events.

Requirements

• Experience in social media or digital marketing, ideally managing brand channels.
• Strong understanding of social platforms, content formats and audience engagement.
• Excellent copywriting and communication skills.
• Familiarity with social media scheduling, publishing and analytics tools.
• Ability to use data to improve content and campaign performance.
• Strong organisational skills, with the ability to manage multiple priorities and deadlines.
• A creative, collaborative and commercially minded approach, with a genuine interest in social media and retail.

Benefits

• Company pension
• Employee discount
• Free parking
• Life insurance
• On-site parking
• Store discount