Social Media & E-Commerce Executive

Responsibilities

• Develop and implement innovative social media strategies across multiple platforms to increase brand visibility and engagement.
• Create compelling content including posts, videos, and graphics that resonate with target audiences and align with brand voice.
• Manage daily social media activities such as scheduling posts, responding to comments, and monitoring analytics to optimize performance.
• Oversee the e-commerce platform by updating product listings, ensuring accurate descriptions, pricing, and images.
• Coordinate promotional campaigns, discounts, and special events to attract new customers and retain existing ones.
• Collaborate with the marketing team to plan campaigns that integrate social media efforts with broader marketing initiatives.
• Monitor public relations activities related to online reputation management and respond proactively to customer inquiries or feedback.

Requirements

• Proven experience in social media management with a strong understanding of various platforms’ best practices.
• Knowledge of e-commerce operations, including product listing management and online sales strategies.
• Excellent communication skills with the ability to craft engaging content tailored for diverse audiences.
• Familiarity with public relations principles and techniques for maintaining a positive brand image online.
• Ability to analyze social media metrics and adjust strategies accordingly for continuous improvement.
• Creative mindset with a keen eye for detail and visual storytelling.
• Prior experience working in a fast-paced environment with multitasking capabilities.