Responsibilities

• Brand & Product Launches: Develop and execute comprehensive go-to-market strategies for new consumer brands and product ranges.
• E-commerce Management: Oversee the development, launch and optimisation of Shopify websites and online sales platforms.
• Digital Marketing: Plan and manage customer acquisition campaigns across TikTok, Instagram, Facebook, Google and other relevant channels.
• Social Media & Content Creation: Develop social media strategies and coordinate the ongoing production of engaging video, influencer and user-generated content. Video creation and editing skills are essential.
• Influencer Partnerships: Identify, recruit and manage influencers, brand ambassadors and content creators to build brand awareness and generate sales.
• Commercial Performance: Take responsibility for online sales growth, marketing budgets, customer acquisition costs, conversion rates and return on advertising spend.
• Customer Retention: Develop email marketing, subscription and customer loyalty strategies to maximise repeat purchases and customer lifetime value.
• Project Management: Coordinate product launches across manufacturing, product development, design, external agencies and marketing partners.
• Agency & Supplier Management: Recruit and manage external digital agencies, freelancers and creative specialists.
• Performance Reporting: Monitor key commercial KPIs and provide regular reports to senior management, identifying opportunities to improve performance and profitability.

Requirements

• Experience in e-commerce, direct-to-consumer (DTC) marketing, digital growth or brand management, ideally with at least 2 years in a senior or leadership role.
• Qualifications / degree in Marketing, Business, E-commerce or a related discipline, or equivalent practical experience.
• Previous experience within nutritional supplements, health and wellness, functional beverages, beauty or lifestyle consumer brands.
• Experience taking a new DTC brand from initial launch to £1 million+ annual online revenue.
• Experience with TikTok Shop, social commerce and affiliate marketing programmes.
• Knowledge of email marketing and CRM platforms.
• Experience developing subscription-based e-commerce models and customer retention strategies.
• Understanding of UK food supplement advertising regulations.
• Experience building and managing high-performing digital marketing teams.
• A hands-on, results-driven e-commerce professional who has personally launched and grown consumer brands, combining strategic commercial expertise with practical digital marketing execution. The successful candidate will be confident taking a new product from concept to market, building its online presence and delivering sustainable, profitable sales growth.

Benefits

• Casual dress
• Company events
• Company pension
• Flexible schedule
• Flexitime
• Free parking
• On-site parking
• Work from home