E-commerce Growth Lead

Responsibilities

• Paid acquisition. Plan, run and scale our Meta and Google campaigns yourself, to a contribution-margin target rather than platform ROAS. Open new channels when the numbers justify it.
• Creative direction. Set the creative strategy and testing roadmap: angles, hooks, offers and formats. Brief and direct creators, editors and designers, and use AI tools to produce and iterate faster.
• Store and conversion. Own the conversion rate of our WooCommerce store: product pages, landing pages, checkout, payment plans, reviews and A/B tests.
• Retention. Build the email and SMS flows that turn a first purchase into replacement-filter orders and referrals.
• New markets. Help test demand outside the UK when the time is right.
• Numbers. Own tracking, attribution and a weekly scorecard: customer acquisition cost, conversion rate, average order value, contribution margin and repeat rate.
• Brand. Keep everything we publish inside our brand voice and our rules on product claims.

Requirements

• 4+ years growing a direct-to-consumer e-commerce brand, in-house or at a performance agency, with your own hands in the ad accounts.
• A record of scaling paid social profitably for a high-ticket, considered purchase.
• Creative judgment you can show: ads you conceived or directed, and what they did.
• Commercial thinking. You are comfortable with unit economics and contribution margin, not only ROAS.
• Hands-on skills in store conversion (WooCommerce or Shopify), GA4, and email and SMS automation.
• Fluency with AI tools for creative production and analysis.
• Experience selling to US consumers is a plus.
• You like owning a number, you welcome direct feedback, and you work well remotely.

Preferred

• Experience selling to US consumers is a plus.
• Home, wellness or hardware experience is a plus.

Benefits

• Remote or hybrid working: anywhere in the UK, with in-person team days in London every fortnight.
• Full ownership of the channel, with a direct line to the founder.