Social Media & Digital Content Creator

Responsibilities

• Develop and execute innovative social media strategies aligned with brand goals to increase visibility and engagement.
• Create, curate, and publish high-quality digital content including images, videos, blogs, and posts tailored for various platforms such as Instagram, Facebook, Twitter, LinkedIn, and TikTok.
• Manage daily social media activities by scheduling posts, monitoring interactions, responding to comments, and fostering community engagement.
• Collaborate with cross-functional teams including marketing, PR, and design to ensure consistent messaging across all digital channels.
• Track performance metrics using analytics tools to assess campaign effectiveness and optimize content strategies accordingly.
• Stay current with social media trends, platform updates, and best practices to keep our digital presence fresh and relevant.
• Support public relations initiatives by amplifying press releases, events, and brand stories through targeted digital outreach.

Requirements

• Proven experience in social media management with a strong portfolio of successful campaigns.
• Excellent written communication skills with the ability to craft engaging narratives for diverse audiences.
• Strong understanding of public relations principles to effectively manage brand reputation online.
• Proficiency in content creation tools such as Adobe Creative Suite or Canva for designing visual assets.
• Ability to analyze data insights from social platforms to inform content strategies and improve engagement rates.
• Highly organized with the ability to manage multiple projects simultaneously under tight deadlines.
• Passionate about staying ahead of digital trends and continuously enhancing content quality.