Social Media & Content Manager

Responsibilities

• Develop and own differentiated social media strategies for Fox Pharma, MedFx and each priority brand account.
• Refine the purpose, target audience, content pillars, tone of voice and commercial role of each social channel.
• Translate annual brand priorities and growth plans into channel-specific social strategies.
• Build structured plans across Instagram, LinkedIn, TikTok, YouTube and other relevant platforms.
• Maintain a clear balance between brand-building, education, community, product and commercially focused content.
• Identify emerging platform trends, formats and audience behaviours relevant to the professional aesthetics market.
• Recommend where channels or accounts should be prioritised, consolidated or reduced based on strategic value and available resource.
• Ensure social activity connects customers to relevant website, Education Hub, training, registration and purchasing journeys.
• Own the overarching content strategy across the DD Aesthetics brand portfolio.
• Develop clear content pillars for Fox Pharma, MedFx and the priority brands.

Requirements

• Strong experience in social media, content marketing or brand content roles.
• Experience developing and delivering multi-channel social and content strategies.
• Experience managing multiple brands, audiences or social accounts.
• Strong knowledge of major social platforms and their respective formats and audiences.
• Strong copywriting, editing and storytelling skills.
• Experience managing content production from briefing through to delivery.
• Ability to balance strategic planning with hands-on delivery.
• Strong project-management and stakeholder-management skills.

Preferred

• Experience in aesthetics, healthcare, beauty, pharmaceuticals or another regulated sector.
• Experience translating clinical or technical information into accessible content.
• Understanding of CRM, paid media, SEO and ecommerce customer journeys.
• Experience operating within a multi-brand portfolio.