Social Media Analyst - Performance

Responsibilities

• Own reporting across LinkedIn, TikTok, YouTube and Instagram, turning organic and paid performance into clear insight, recommendations and action.
• Develop Power BI reporting and use historical data to benchmark performance, identify patterns and highlight where to focus next.
• Partner with social media managers and creative colleagues from the start, using evidence to shape content, formats, distribution and testing.
• Build a strong test-and-learn culture, sharing findings clearly and confidently with colleagues and senior collaborators.
• Stay ahead of changes in platforms, algorithms, audiences, competitors and culture, identifying what matters most for GCA.
• Track emerging formats, features and measurement approaches and test their relevance for corporate communications.
• Bring insight into content reviews and planning, combining performance evidence with creative and editorial judgement.
• Partner with the team’s other analyst to maintain effective social listening, monitoring, alerts and escalation across priority topics and reputational risks.
• Spot emerging issues, misinformation and unusual patterns, making sure the right colleagues are informed quickly and proportionately.
• Develop searches, Boolean queries, dashboards, alerts and escalation frameworks that improve the accuracy and speed of monitoring.

Requirements

• Experience in social media analytics, insight and listening, ideally within a large or complex organisation.
• Strong understanding of social platforms, audiences, content performance and the wider social landscape.
• Experience using Brandwatch or similar listening tools, alongside Power BI or equivalent, including dashboards, queries, alerts and reporting.
• The ability to turn quantitative and qualitative data into clear, practical recommendations that improve content, channels and decision-making.
• Good judgement around monitoring, escalation and reputational risk, with close attention to data quality and detail.
• Curiosity about changes in platforms, technology and culture, including GEO, digital discoverability and generative AI.
• Experience using AI responsibly to improve efficiency and creativity.
• Clear, confident and collaborative communication skills, with the ability to share insight with different audiences and work calmly in fast-moving situations.

Benefits

• A generous pension contribution of up to 15%
• An annual performance-related bonus
• Share schemes, including free shares
• Benefits you can adapt to your lifestyle, such as discounted shopping
• 30 days’ holiday, with bank holidays on top
• Wellbeing initiatives and generous parental leave policies