Social Media and AI Content Creator

Responsibilities

• Plan and produce content across TikTok, Instagram, YouTube, Facebook and LinkedIn for our brand portfolio
• Shoot and edit video: product demos, comparisons, how-to content, behind the scenes, trend-led short form
• Use AI tools throughout: scripting, editing, auto-clipping long-form into shorts, subtitles, voiceover, image generation, background removal, upscaling and repurposing
• Turn live streams into libraries of short-form content, product page video and paid social creative
• Design static assets for social, email, website and marketplace listings
• Write copy that suits each platform and holds our brand voice
• Own the content calendar, keep it full and keep it built around products we actually need to sell
• Monitor comments and messages and feed customer questions back into content and into the wider team
• Track what performs, report on it and change what you make based on the numbers
• Support paid social with creative built for testing, in volume

Requirements

• A portfolio of content you have made yourself. Video, design, social, or all three. This matters more than your CV
• Confident behind a camera and comfortable in front of one where the content calls for it
• Strong video editing: Premiere Pro, DaVinci Resolve, CapCut or similar
• Practical, daily use of AI content tools. Tell us which ones and what you make with them
• Design ability: Adobe Creative Cloud, Figma, Canva or equivalent
• Sharp short-form copywriting
• Organised and self-driven. You will own the calendar and hit the dates
• Current on platform trends, formats and algorithm behaviour and able to move quickly on them

Preferred

• Experience creating content for a product brand, retailer or marketplace
• Live streaming experience: TikTok Live, YouTube Live or eBay Live
• Interest in tools, garden machinery, construction, trade or DIY
• Photography and product styling
• Paid social creative experience
• Full driving licence valid in the UK, for filming on location

Benefits

• Competitive salary with performance-related bonus
• Private healthcare
• Perkbox membership and staff discount across all our brands
• Employer contribution pension scheme
• Increasing holiday allowance with length of service
• Hybrid working
• Kit, budget and access to the AI tools you need
• Two globally recognised brands in Hyundai and JCB, a six-brand portfolio and freedom to make content properly
• Employee discount
• Free parking