Social Media Executive

Responsibilities

• Lead day-to-day community management across our social channels, building relationships through relevant conversations and timely, thoughtful responses.
• Own our standard responses and adapt them to each channel and conversation, keeping our tone of voice consistent and meeting agreed response standards.
• Lead our organic scheduling approach and day-to-day social calendar, working closely with the Digital Assistant and in line with our social media strategy.
• Proactively manage our platforms to increase reach and engagement, identifying emerging trends and opportunities to join conversations that matter to our audiences.
• Manage the social media boosting budget and monitor performance against agreed channel targets, making adjustments to improve results.
• Oversee social media reporting delivered by our Digital Assistant, using insights to understand our audiences and improve future activity.

Requirements

• Are you someone who knows how to turn a comment into a conversation and a follower into an engaged member of a community?
• Do you combine social media expertise with excellent communication skills, attention to detail and an empathetic, patient approach?
• If you’re curious about what makes audiences connect, comfortable using data and able to stay calm when priorities change, this could be the role for you.
• Do you bring strong social media expertise, including good experience of TikTok, a community engagement platform and Google Analytics?
• Have you used AI applications for content creation and to streamline manual tasks?
• We’re looking for someone who can manage projects and competing deadlines, work on their own initiative and collaborate effectively with colleagues.

Preferred

• Copywriting and storytelling skills, confidence sharing ideas with senior colleagues, and awareness of data protection, image rights and content accuracy would also be welcome.

Benefits

• Belonging to a team who make a difference to our community and value equality, diversity and inclusion.
• 29 days’ annual leave plus 8 bank holidays, regardless of service — plus your birthday off to celebrate!
• Opportunity to buy and sell up to 5 days annual leave per year.
• Added to our free health scheme from day one, including discounts on dental, opticians, massages, and more - with the option to upgrade.
• 3 volunteer days per year to support the Help for Heroes community.
• A generous salary sacrifice pension scheme with an 8% employer contribution and a minimum 3% employee contribution, plus life insurance up to 4× salary as an active member.