Social Creative Director

Responsibilities

• Conceptual & Social Creativity
• Develop bold, original ideas across social, campaigns, activations, experiential, digital and emerging platforms.
• Bring the same conceptual ambition to a TikTok, Reel or reactive social opportunity as you would to a major integrated campaign brief.
• Think beyond posts and content calendars to create social ideas that can earn attention, conversation and cultural relevance.
• Turn cultural observations, audience behaviours, platform trends and brand truths into simple, powerful creative ideas.
• Understand the difference between following culture and contributing to it, and constantly look for opportunities for our brands to do the latter.
• Create ideas that can start in social and grow into something bigger, as well as finding compelling social expressions of larger campaign platforms.
• Bring an award-winning mentality to briefs of every size, continually pushing the work beyond the expected.
• Work closely with Creative Directors to develop, challenge and elevate ideas from initial concept through to final execution.
• Leadership & Creative Culture

Requirements

• 10+ years within advertising, social or creative agencies, with experience operating at Senior Creative level.
• A conceptual creative first with a strong advertising brain and can reduce a complicated brief to a simple, powerful idea.
• You are socially fluent and understand platforms, creators, communities, formats and internet culture deeply enough to create work that belongs there.
• Experience moving comfortably between campaign platforms, activations and experiential ideas and fast-moving, culturally relevant social content.
• Deep understanding of how people actually use TikTok, Instagram, YouTube, Reddit and emerging social platforms, including the behaviours, communities, creators and formats that shape them.
• You have created, or can demonstrate the potential to create, work capable of competing at the highest creative level.
• Experience with the nuanced rules and behaviours of individual platforms but don't allow formats or trends to become substitutes for ideas.
• Ability to articulate ideas simply, write compelling copy and scripts, and build persuasive creative presentations.
• Strong presentation experience with the ability to sell an idea, defend the thinking behind it and bring clients and collaborators with you.
• Experience using tools such as ChatGPT, Midjourney, Kling and other emerging creative technologies as part of your creative process.

Benefits

• Reward: You'll be eligible to join our discretionary annual bonus scheme.
• Custom Work Environment: Work remotely for up to 60% of your days and shape your day between 8am. and 6:30pm with flexible working hours.
• Family Support: Enjoy 14 weeks of paid leave for primary caregivers and 4 weeks of paid leave for secondary caregivers. We also provide £1000 (or equivalent) towards courses for returning primary caregivers to support your transition back into work.