SEO Specialist

Responsibilities

• Implement on-page SEO and AI discovery improvements, including metadata, internal linking, keyword targeting, page structure, content optimisation and extractable content formats.
• Diagnose technical SEO issues affecting crawlability, indexability, site health, Core Web Vitals, canonicals, redirects and structured data; define required fixes and validate implementation with Product and Technology partners.
• Conduct keyword research, search-intent analysis, competitor review and content-gap analysis to identify evidence-based opportunities across priority audiences, products, services and content.
• Create SEO and AI discovery content briefs, working with subject-matter experts and content creators to develop accurate, useful and optimised content, including appropriate review of AI-assisted outputs before publication.
• Monitor organic search performance, AI visibility and referral traffic, rankings, customer behaviour and conversions using enterprise search, analytics and reporting tools.
• Produce regular reporting, audits, insights and actionable recommendations, and assess the impact of implemented changes to guide further optimisation.
• Provide SEO and AI discovery input into website enhancements, campaigns, product launches and content initiatives, ensuring agreed best practices are reflected from planning through implementation and measurement.
• Support website migrations and significant releases through audits, redirect mapping, launch assurance and post-release validation, escalating material risks promptly.
• Deliver structured experiments and proof-of-concept activity to evaluate optimisation opportunities and emerging search and AI discovery practices.
• Support international SEO and market-specific delivery, coordinate day-to-day agency activity against agreed priorities and quality standards, and contribute to practical guidance, documentation and knowledge sharing.

Requirements

• Bachelor's degree in marketing, digital, communications, analytics or a related field, or an equivalent combination of education and professional experience.
• Four or more years of hands-on experience in SEO, covering technical SEO, on-page optimisation, content optimisation and performance analysis.
• Strong working knowledge of crawlability, indexability, schema markup, structured data, internal linking, Core Web Vitals, XML sitemaps, redirects and international SEO principles.
• Practical understanding of AI-powered search and generative engine optimisation, including AI retrieval, citation, entity optimisation and content structures that support answer generation.
• Experience conducting keyword, search-intent, competitor and content-gap analysis and converting findings into practical recommendations.
• Experience creating SEO briefs and working with subject-matter experts, content creators, developers and other stakeholders to deliver improvements.
• Proficiency with tools such as Google Search Console, Semrush, Screaming Frog and Adobe Analytics or comparable platforms, alongside experience using an enterprise content management system.
• Strong analytical, writing and communication skills, with the ability to manage multiple priorities, maintain attention to detail and deliver high-quality work in a global, cross-functional environment.

Benefits

• We offer a comprehensive benefits package to support our employees, including health coverage, generous time off, competitive retirement plans, flexible work options, and wellbeing and development programs. You can learn more on our careers site: Working at CFA Institute | Comprehensive Benefits